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| Area：Beijing | Type：Bus | Frequency：0 |
| Address：North Exit of Guangou Ancient Road, Jundushan, Yanqing District | Format：Light box | Duration：/ |
| Location：North Exit of Guangou Ancient Road, Jundushan, Yanqing District | Min Qty：50 | |
| Size：3.5m*1.5m | Min Period：2week |
The location value cannot be replicated: The lightbox advertisement in the Badaling Great Wall Bus Waiting Hall is located at the gateway of the Great Wall Cultural Belt, radiating to the Badaling Great Wall Scenic Area, Yanqing City, and along the Beijing Tibet Expressway. The daily passenger flow reaches 180000 vehicles per day, and it has irreplaceable international cultural heritage dissemination attributes.
Highly matched audience structure: covering domestic and foreign tourists, cultural researchers, parent-child families, and high-end tourist groups, the audience has a high acceptance of history, culture, and natural landscapes, and advertising information directly reaches high cultural identity and consumer power groups, strengthening the connection between the brand and the Great Wall spirit.
24/7 visual impact: Adopting 4K ultra clear LED light box and intelligent dimming system, adapting to changes in day and night lighting, the advertising content is clear and eye-catching in the cultural background of the Great Wall, and the night lighting effect improves visual perception by 30%, forming strong memory points.
Scenario based immersive communication: The waiting hall is adjacent to the main entrance of the Great Wall and the tourist service center, where passengers stay for a long time and concentrate their attention. The advertising information naturally blends with the cultural atmosphere of the Great Wall, forming a dual immersive experience of "history+modernity".
• Dynamic and flexible adaptation of content: supports real-time broadcasting, festival theme linkage, Great Wall IP co branding and other forms of advertising, making it easy to combine creative presentation with Badaling Great Wall festivals and events (such as Great Wall Marathon and Great Wall Starry Sky Festival), and improving the timeliness of dissemination.
Strong technical support and stability: The equipment is equipped with rain, dust, and wind resistant designs, with a long operating cycle and low maintenance costs. The advertising placement cycle can be precisely controlled to reduce operational risks.
Data driven precision optimization: By monitoring passenger flow and analyzing consumer behavior, advertising content and placement strategies can be dynamically adjusted to improve communication efficiency and return on investment.
• Significant premium for scarce resources: The number of lightbox advertising spaces in the Badaling Great Wall bus waiting hall is limited and located in the core area of international cultural heritage, with exclusive dissemination value. Compared to other outdoor media, its high exposure and precise reach make it a core resource for brand competition.
The brand endorsement effect is prominent: relying on the world cultural heritage label and tourism landmark attributes of the Badaling Great Wall, the advertising space naturally has a dual label of "historical culture+modern tourism", helping the brand quickly establish high-end awareness and public trust.
High conversion path leads directly to consumption: The advertising audience is highly educated and willing to consume, and brand information can be directly guided to tourism derivatives, cultural experiences, or online interactions, shortening the marketing chain and improving the actual effectiveness of advertising placement.
Long term value continues to grow: With the internationalization upgrade and increased tourism frequency of the Badaling Great Wall Scenic Area, the flow of people and cultural influence in the area will continue to expand, and the dissemination potential and investment return of advertising spaces will increase synchronously.
• There is ample room for event marketing: Badaling Great Wall regularly hosts events such as the International Great Wall Marathon, Great Wall Starry Sky Festival, and Great Wall Cultural Forum. The lightbox advertisements in the Badaling Great Wall bus waiting hall can be linked with hot events to achieve a combination of dissemination and volume.
Strong cross industry coverage capability: Whether it is cultural and tourism brands, high-end automobiles, cultural derivatives, or technological cultural and tourism projects, Badaling Great Wall Bus Waiting Hall Lightbox Advertising can provide adaptive communication strategies to meet the needs of brands in multiple fields.
Dual guarantee of policy and operation: As a cultural tourism project supported by the government, advertising space operation is standardized, approval process is transparent, brand advertising risks are controllable, and long-term cooperation stability is strong.
City level brand communication highland: The lightbox advertising in the Badaling Great Wall bus waiting hall is not only a regional communication node, but also a display window for Beijing's cultural tourism and historical heritage, suitable for brand building city level influence and industry leadership position.
