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- Value
- Media Map
| Area：Beijing | Type：Bus | Frequency：0 |
| Address：No. 28 Qianyuan'ensi Hutong, Dongcheng District | Format：Light box | Duration：/ |
| Location：No. 28 Qianyuan'ensi Hutong, Dongcheng District | Min Qty：50 | |
| Size：3.5m*1.5m | Min Period：2week |
The location value cannot be replicated: The lightbox advertisement in the bus waiting hall of Nanluoguxiang is located at the core of Beijing's historical and cultural district, radiating tourists, artistic youth, local residents, and cultural and creative practitioners. The daily flow of people is stable, and it has irreplaceable cultural attributes of the old city.
• Diverse and precise audience structure: covering young consumer groups, cultural enthusiasts, tourist groups, and local life groups, the audience has a high acceptance of art, creativity, and lifestyle, and advertising information directly reaches high activity customer groups, enhancing brand affinity and identity.
24/7 visual impact: Adopting high brightness LED light boxes and intelligent dimming systems to adapt to changes in day and night lighting, ensuring that advertising content is clear and eye-catching in a blend of traditional and modern environments, and strengthening brand memory points.
Immersive scene communication: The waiting hall is adjacent to the main street of Nanluogu Lane and the cultural and creative gathering area, where passengers stay for a long time and concentrate their attention. The advertising information naturally blends with the atmosphere of the block, forming a deep immersive communication experience.
• Dynamic and flexible adaptation of content: Supports real-time broadcasting, festival theme linkage, cultural and creative IP co branding, and other forms of advertising, making it easy for brands to creatively present their products in conjunction with activities such as Nanluoguxiang Market and art exhibitions, and improving the timeliness of communication.
Strong technical support and stability: The equipment is equipped with rain, dust, and wind resistant designs, with a long operating cycle and low maintenance costs. The advertising placement cycle can be precisely controlled to reduce operational risks.
Data driven precision optimization: By monitoring passenger flow and analyzing consumer behavior, advertising content and placement strategies can be dynamically adjusted to improve communication efficiency and return on investment.
• Significant premium for scarce resources: The number of lightbox advertising spaces in the bus waiting hall of Nanluoguxiang is limited and located in the cultural core area of the old city, with exclusive dissemination value. Compared to other outdoor media, its high exposure and precise reach make it a core resource for brand competition.
Outstanding brand endorsement effect: relying on the historical and cultural labels and cultural and creative ecological attributes of Nanluoguxiang, advertising spaces naturally have dual labels of "trendy lifestyle" and "traditional innovation", helping brands quickly establish cultural identity and public trust.
High conversion path leads directly to consumption: The advertising audience is highly active and willing to consume, and brand information can be directly guided to cultural and creative products, offline experiences, or online interactions, shortening the marketing chain and improving the actual effectiveness of advertising placement.
Long term value continues to grow: With the upgrading of the cultural and creative industry in Nanluoguxiang and the increase in tourist numbers, the flow of people and cultural influence in this area will continue to expand, and the dissemination potential and investment return of advertising spaces will increase synchronously.
There is ample room for event marketing: Nanluoguxiang hosts cultural and creative markets, art exhibitions, festivals, and other events year-round. The lightbox advertisements in the bus waiting hall of Nanluoguxiang can be linked with hot events to achieve a combination of dissemination and volume.
Strong cross industry coverage capability: Whether it is cultural and creative brands, lifestyle, tourism services, or technology and art projects, the lightbox advertisements in the bus waiting hall of Nanluoguxiang can provide adaptive communication strategies to meet the needs of brands in multiple fields.
Dual guarantee of policy and operation: As a cooperative media between the public transportation system in the old city area and cultural and creative institutions, the advertising space operation is standardized, the approval process is transparent, the brand advertising risk is controllable, and the long-term cooperation stability is strong.
City level brand communication highland: The lightbox advertisement in the bus waiting hall of Nanluoguxiang is not only a regional communication node, but also a display window for the integration of traditional and modern culture in Beijing, suitable for brand building city level influence and industry leadership position.
