- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Bus | Frequency：0 |
| Address：Beijing Workers' Gymnasium | Format：Light box | Duration：/ |
| Location：Beijing Workers' Gymnasium | Min Qty：50 | |
| Size：3.5m*1.5m | Min Period：2week |
• Distinctive regional attributes: Adjacent to the Workers' Gymnasium, the surrounding area gathers diverse activity scenes such as sports events, concerts, and commercial complexes, attracting a large number of young people, white-collar workers, tourists, and cultural and sports enthusiasts.
High crowd quality: covering multiple types of people such as spectators, performers, shoppers, and office workers, with strong purchasing power and a high willingness to accept new things, suitable for brands to accurately reach their target users.
High concentration in waiting scenes: Passengers' gaze is focused during the waiting process, and the efficiency of receiving advertising content is high, forming strong memory points and brand impressions.
Strong all-weather visibility: Adopting a high brightness lightbox system to ensure that advertising content is clearly visible during both day and night, enhancing brand recognition and visual impact.
Clean communication environment: The number of advertising spaces in the bus shelter is limited to avoid mixed advertising information and enhance brand exposure independence and visual recognition.
Flexible advertising with strong adaptability: supports multiple advertising methods such as single point advertising, combination point linkage, and time slot rotation, meeting different needs such as brand stage communication and regional marketing.
Policy support and stable operation: As an advertising resource for the public transportation system, it is supported by urban management regulations, with clear advertising processes, controllable risks, and long-term operational guarantees.
Diversified content formats: Lightboxes support various forms such as static images, dynamic videos, and split screen displays, which facilitate brand creative expression and enhance communication appeal.
Strong linkage of regional activities: The Workers' Gymnasium hosts large-scale events such as sports events and concerts year-round, and advertising spaces can take advantage of hot events to increase dissemination volume and achieve a cumulative effect of dissemination.
Brand exposure and conversion are equally important: advertising spaces cover a strong consumer willingness and high brand acceptance, suitable for brand promotion in industries such as fast-moving consumer goods, digital, entertainment, and local services, and have both brand communication and sales conversion value.
• Obvious regional scarcity: The high-quality outdoor advertising resources around the Workers' Gymnasium are limited, and the lightbox advertising in the bus shelter has an irreplaceable location advantage, high advertising barriers, low competition, and exclusive value.
• Outstanding cost-effectiveness advantage: Compared to high cost media such as subway advertising and commercial district screens, lightbox advertising has lower production and maintenance costs, flexible placement cycles, high dissemination efficiency, and a higher input-output ratio.
Suitable for different stages of brand growth: Whether it's new product preheating, event promotion, brand awareness strengthening, or regional deep cultivation, this media can provide efficient support and adapt to different marketing goals.
Long term dissemination value increases: With the increasing frequency of activities in the Workers' Gymnasium and the continuous upgrading of surrounding commercial districts, the flow of people in the area will continue to grow, and the dissemination potential and investment return of advertising spaces will also steadily improve.
Quantifiable dissemination effect: By combining crowd monitoring and brand conversion data tools, preliminary evaluation of advertising effectiveness can be conducted, which facilitates optimization of advertising strategies and improves communication accuracy.
Strong endorsement of urban image: The Workers' Stadium is one of the landmark buildings in Beijing, and the advertising space has a certain urban cultural label attribute, which helps to enhance the brand's tone and public trust.
Strong leveraging of event marketing: During large-scale cultural and sports events, event marketing and limited time advertising can be combined with advertising spaces to achieve doubled dissemination, enhance brand popularity and market influence.
