- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Bus | Frequency：0 |
| Address：front door | Format：Light box | Duration：/ |
| Location：front door | Min Qty：50 | |
| Size：3.5m*1.5m | Min Period：2week |
• Scarcity of strategic location: Qianmen is the core transportation hub on the central axis of Beijing, integrating subway, public transportation, commerce, and tourism, with a stable daily passenger flow of over 100000 people and an irreplaceable location advantage.
• Diverse population structure: covering multiple customer groups such as commuting white-collar workers, local residents, out of town tourists, and consumer groups, suitable for market penetration and cognitive coverage of multiple types of brands.
Mandatory viewing scenario: During the waiting process, passengers naturally focus their gaze on the lightbox advertisement, creating an interference free, high stopping, and high attention dissemination environment, enhancing the acceptance and memory strength of the advertisement.
24/7 high visibility: Adopting a high brightness LED light source system to ensure that advertising content is clearly visible at any time, enhancing brand recognition and communication effectiveness.
• Clean visual environment: The number of advertising spaces inside the waiting hall is limited, and the advertising display environment is clean and orderly, avoiding the problem of mutual interference between street billboards and enhancing the exclusivity and influence of advertisers.
Flexible advertising combination: supports various forms such as single point advertising, multi-point linkage, and time slot rotation, meeting diverse needs such as brand stage communication, regional marketing, and audience targeting.
• Diverse content forms: The lightbox supports different forms of expression such as static images, dynamic videos, and split screen displays, and can be creatively designed according to brand tone and communication goals to enhance visual impact and communication efficiency.
Stable policy environment: As an internal advertising resource of the public transportation system, supported by urban management policies, the advertising process is standardized, risks are controllable, and it has long-term operational stability.
The brand endorsement effect is significant: As a window of Beijing's urban image, the advertising space of Qianmen naturally has the attribute of "city business card", which helps the brand establish a sense of authority and high-end cognition.
High exposure and outstanding cost-effectiveness: Compared with similar media such as subway advertising and building advertising, lightbox advertising has lower production costs, longer maintenance cycles, longer audience stay time, higher contact frequency, and better advertising dissemination efficiency.
Wide audience coverage and short conversion path: The advertising audience includes a large number of potential consumers, especially suitable for brand promotion in industries such as fast-moving consumer goods, retail, local services, and cultural tourism, which can effectively promote offline to store conversion or online traffic guidance.
Suitable for the entire brand growth cycle: Whether it's quickly establishing awareness for new brands, strengthening memory points for mature brands, or deeply cultivating the local market for regional brands, this advertising space can provide corresponding communication support for each stage.
Long term value continues to rise: With the upgrading of commercial areas and the integration of culture and tourism in the Qianmen area, the passenger flow in this area continues to grow, and the dissemination value and scarcity of advertising spaces are synchronously enhanced, with the potential for long-term investment returns.
• Can be combined with urban event marketing: As an important landmark in Beijing, Qianmen is often highly associated with festival activities, cultural tourism promotion, city publicity, etc. Advertising spaces can take advantage of this opportunity to achieve a synergistic effect of dissemination.
• Data trackable and effectiveness assessable: Through the crowd monitoring system and brand conversion analysis tools, preliminary evaluations of advertising effectiveness can be conducted, providing a basis for optimizing subsequent advertising strategies.
• Limited media resources and high competition threshold: Due to the limited number of advertising spots in the Qianmen bus waiting hall, high-quality locations have exclusivity. Locking in resources early means occupying a high ground for dissemination in the core area.
