- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Bus | Frequency：0 |
| Address：No. 44 Jingshan West Street, Xicheng District | Format：car body | Duration：/ |
| Location：No. 44 Jingshan West Street, Xicheng District | Min Qty：1 | |
| Size：8-18m | Min Period：month |
Surrounded by landmarks, accurately reaching high-value groups: Sightseeing Route 3 is designed specifically for tourists, running through the most representative cultural and tourism landmarks in Beijing. The passengers are mostly out of town tourists, international visitors, and local cultural enthusiasts, with strong purchasing power and more targeted brand information dissemination.
High exposure rate and significant dissemination effect: passing through core urban roads such as Chang'an Avenue and the North Central Axis, with dense traffic and concentrated pedestrian flow along the way, vehicle advertising continues to be exposed on the city's main roads, forming a stable visual influence.
Dynamic coverage, breaking regional limitations: Vehicles run dynamically along the route, crossing multiple functional areas, covering commercial areas, cultural areas, scenic spots, and transportation hubs, achieving cross regional and multi scenario brand communication.
24/7 display, continuous exposure: Vehicles operate for a long time every day, and advertising content is displayed 24/7, maintaining stable dissemination frequency and coverage regardless of rush hour or holidays.
High visual recognition and deep brand memory: The design of the vehicle advertising screen is atmospheric and eye-catching, making it easy to stand out in urban environments, forming a unique brand visual symbol, and enhancing audience memory.
Suitable for brand culture linkage and enhancing intrinsic value: The route itself has cultural attributes and is suitable for integration with industries such as culture, tourism, cultural creativity, and high-end consumer goods, creating a fusion and dissemination of brand and urban culture, and enhancing brand tone.
Environmental protection and energy conservation, in line with modern communication concepts: made with environmentally friendly materials, low-carbon communication methods, in line with green marketing trends, enhancing brand social responsibility.
Enhancing the high-end image of the brand and shaping cultural connotations: Advertising on routes with profound historical and cultural heritage can help enhance the brand's cultural quality and urban identity, especially suitable for creating differentiated communication for high-end brands, cultural tourism projects, cultural products, etc.
Attracting foreign and international tourists and expanding brand influence: As a tourist route with a wide range of passenger sources, advertising can effectively reach tourists from all over the country and even the world, becoming a window for the brand to enter a broader market.
• High cost-effective regional precise coverage: Compared to traditional outdoor large screens or subway advertisements, bus body advertising has lower investment costs, but has a wide dissemination range and long cycle, making it particularly suitable for brands with limited budgets who want to achieve core area coverage.
Strengthen the brand awareness of local citizens: not only attract tourists, but also serve local residents. The repeated exposure of advertisements in daily commuting and leisure travel helps to establish a stable local brand awareness.
Policy support and standardized advertising process: The advertising placement mechanism for tourist routes is mature, with standardized procedures, policy support, controllable risks, and suitable for medium - and long-term brand promotion plans.
Deep integration with the cultural and tourism industry to facilitate cross-border brand cooperation: By combining Beijing's cultural and tourism resources, joint promotion of brands with scenic spots, cultural activities, urban IP, etc. can be carried out to create immersive communication scenes and enhance advertising added value.
Data can be tracked and advertising effectiveness can be evaluated: Through tools such as customer flow data analysis and route heat maps, the advertising effectiveness can be quantitatively evaluated, which facilitates brand optimization of communication strategies and improves investment return.
Creating city level brand events to enhance social media coverage: With topicality, it is easy to trigger discussions and spontaneous dissemination on social platforms, forming a communication effect of "brand getting on the bus and nationwide check-in", and enhancing the social influence of the brand.
