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- Specs
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- Media Map
| Area：Beijing | Type：Bus | Frequency：60 |
| Address：Tiananmen | Format：car body | Duration：15s |
| Location：Tiananmen | Min Qty：1 | |
| Size：8-18m | Min Period：month |
Core area coverage: Bus route 1 passes through Beijing's most famous landmarks such as Tiananmen Square and Chang'an Avenue, attracting a large number of local residents, domestic and foreign tourists, and government officials every day, ensuring that brand information can be widely disseminated.
High visibility and recognition: Adopting a double decker bus design (if applicable), the vehicle advertising is particularly prominent in the traffic flow, especially during busy hours or at traffic lights, making the advertising image easier to notice and enhancing the brand's visual impact.
24/7 display: Regardless of weather conditions, vehicles operate as usual, advertisements remain online, and have stable content output capabilities to meet the brand's requirements for communication continuity.
Dynamic dissemination effect: Compared with static outdoor billboards, vehicle advertising moves with the movement of vehicles, allowing brand information to be displayed in more locations and scenes, achieving cross regional brand penetration.
• Precise targeting of target market: By selecting specific routes or time periods for advertising, advertising effectiveness can be optimized based on the brand's market strategy and target audience characteristics, especially suitable for brands that want to increase exposure in the city center area.
Multi angle display: Advertising content can be set on both sides and the rear of the vehicle, providing opportunities for viewing from multiple angles and increasing the chances of information reaching.
Environmentally friendly communication tools: using efficient and energy-saving designs to reduce energy consumption, in line with the concept of modern green development.
Significant brand enhancement effect: Advertising in such a historically significant and highly concentrated urban core area can not only quickly increase brand awareness, but also enhance the high-end image of the brand, helping to establish long-term brand loyalty, especially suitable for brands looking to establish a brand image in the Chinese market.
Efficient conversion rate promotes sales growth: Facing a large number of high net worth individuals, especially those who have a high pursuit of quality, advertising can directly guide them to nearby stores or service centers for purchasing experience, effectively promoting actual sales growth.
• Precise targeting of target customer groups: By selecting bus stops in specific locations for advertising, precise marketing can be carried out for target consumer groups within a specific geographic area, which is particularly important for brands wishing to enter specific markets.
Policy support and security guarantee: As a professional advertising facility approved by the government, it enjoys a good policy environment and security maintenance guarantee, reduces potential risks, and improves the stability and reliability of the project.
High cost-effective investment choice: Compared to other outdoor advertising forms such as large LED screens or TV advertisements, bus body advertising has a higher cost-effectiveness and can achieve large-scale brand exposure within a limited budget.
Strong integrated marketing potential: In addition to traditional advertising placement, it can also combine multi-channel strategies such as offline activities and social media promotion to form a comprehensive and multi-level brand communication system, maximizing the advertising input-output ratio.
The urban business card effect: Tiananmen Square, as one of the symbolic landmarks of Beijing and even China, its unique position allows advertising here to not only attract the attention of local citizens, but also arouse the interest of tourists from other places and even international friends, expanding the brand's influence.
• Data driven decision support: With the help of big data analysis tools, advertising effectiveness can be monitored in real time, understanding the changing trends of foot traffic in different time periods and seasons, helping brands optimize their advertising strategies, and ensuring that every investment can generate maximum benefits.
