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| Area：Wuhan | Type：airport | Frequency：0 |
| Address：Departure hall on the second floor of T2 of Tianhe Airport | Format：Light box | Duration：/ |
| Location：Departure hall on the second floor of T2 of Tianhe Airport | Min Qty：4 | |
| Size：4.7m(H)×17m(W | Min Period：year |
Equipped with EEFL energy-saving light source illumination of 2000-5000lux, support 24-hour display, some light boxes integrate QR code/NFC interactive module, can expand AR scanning and other digital functions
Located between the check-in island and the security check area in the departure hall, it covers 100% of departing passengers, with an average daily reach of more than 24,000 passengers (data from the initial operation of T2), and passengers stay for an average of 3-5 minutes when checking in or queuing for security checks, with a very high mandatory exposure rate
It mainly reaches business travelers (accounting for more than 60%) and family travel decision-makers, who are in a sensitive period of consumption decision-making, and their acceptance of high-end brand advertising has increased by 50%.
The static picture is suitable for the long-term precipitation of the brand image, and can complement the dynamic LED screen (such as the weekly price of 180,000-500,000 yuan of LED in the security inspection area) to achieve the full-link coverage of "brand awareness - instant conversion".
As an advertising medium in the core area of passenger check-in and security checks, the standing light box in the departure hall on the second floor of T2 has the following significant characteristics
Some light boxes are connected to the intelligent lighting system of Terminal 2, which can switch daily/festival mode according to the flight time, and enhance the visual impact with the overall light show during the festival
The design of the light box is integrated into the theme of "Galaxy Ripples" ceiling, and together with the glass picture scroll of the Yellow Crane Tower and the naked-eye 3D screen in the terminal building, it forms a Jingchu cultural display system
Passengers located between the check-in island and the security check area must pass through the route, covering 100% of the departing passengers, with an average daily reach of 24,000 passengers (data from the initial operation of T2), and passengers stay for an average of 3-5 minutes when checking in or queuing for security checks, forming a forced exposure scene
The horizontal length of the row of light boxes can reach 12 meters, and the height is 3-4 meters, with the T2 "Galaxy Ripples" theme lighting design, forming a dynamic visual guidance, with an attention rate of more than 75%.
