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| Area：Beijing | Type：Bus | Frequency：0 |
| Address：Beijing | Format：car body | Duration：/ |
| Location：Beijing | Min Qty：1 | |
| Size：8-78m | Min Period：month |
• Running through the key development belt of the city: Route 400 runs along the main road of the Fourth Ring Road, passing through multiple key business districts, science and technology parks, and large residential communities such as Zhongguancun, Shangdi, Wangjing, Jiuxianqiao, etc. The advertising audience includes both high net worth consumers and a large number of young professionals.
High frequency cyclic display: Vehicles run back and forth multiple times on fixed routes every day, and brand information can repeatedly appear at different time periods and road sections, forming sustained exposure and strengthening public memory.
Double decker structure enhances visual height: Compared to ordinary buses, double decker buses have a higher body height and a wider perspective, making them easier to recognize in traffic flow, especially on congested roads or at traffic lights, where advertising images are more attractive.
Strong cross regional communication capability: The route covers multiple densely populated urban areas such as Dongcheng, Haidian, Chaoyang, and Fengtai, enabling cross regional brand penetration and adapting to local brand expansion or multi regional linkage marketing needs.
Multi scenario fusion with strong display power: Whether it's office workers during peak commuting hours, family shoppers on weekends, or entertainment consumers traveling at night, they can all become effective targets for advertising and are widely applicable in various industries.
24/7 uninterrupted dissemination: Regardless of weather, day or night, vehicles operate as usual, advertisements remain online, and have stable content output capabilities to meet the brand's requirements for continuity of dissemination.
High cost-effectiveness communication method: Compared to high investment media such as subway stations and LED screens, bus advertising has a higher cost advantage and is suitable for brands with limited budgets but hoping to achieve large-scale coverage.
• Support flexible placement combinations: Multiple placement methods such as single vehicle body, multi vehicle linkage, and full line package can be selected according to brand goals, allowing for flexible control of budget and dissemination scope, adapting to different stages of demand such as new product launches, holiday promotions, and brand rejuvenation.
Deeply bound to the rhythm of the city: As an important means of transportation for Beijing citizens' daily travel, Route 400 carries the "pulse of life" of the city. The brand integrates into citizens' daily lives through vehicle advertising, enhancing affinity and trust.
An efficient path to establishing brand awareness: Through long-term and high-frequency brand exposure, it helps to quickly establish a clear brand impression among the target audience, especially suitable for new brand launches or product promotions.
• Precise targeting of key consumer groups: Along the route, there are a large number of white-collar workers, entrepreneurs, students, and family users who have strong purchasing power and decision-making power, making them ideal audiences for many commercial brands.
Significant effect in promoting offline traffic conversion: For industries such as catering, retail, education, and fitness that rely on store traffic, vehicle advertising can be targeted with store addresses, event information, and other content to guide passengers to consume nearby.
Brand image shaping tool: Brands that continue to appear in urban public transportation systems are often seen by the public as representatives of "strength and down-to-earth", and this subtle influence is crucial for brand building.
Stable policy environment and standardized operational procedures: Public transportation advertising is a compliance resource under government supervision, with transparent approval processes and controllable risks, suitable for enterprises to carry out medium - and long-term brand positioning layout.
The data feedback mechanism is gradually improving: With the advancement of intelligent transportation systems, some routes have achieved functions such as pedestrian flow and heat analysis, station stay duration statistics, etc., which can provide advertisers with more scientific evaluation basis in the future.
Suitable for integrated marketing strategy implementation: Vehicle advertising can not only operate independently, but also be linked with subway advertising, online short videos, social media interaction and other channels to create an integrated online and offline communication matrix and amplify brand voice.
Great potential for urban cultural integration: Vehicle advertising is not only a commercial communication tool, but can also become a part of urban cultural dissemination. For example, festival themes, public welfare promotions, cultural and tourism projects, and other content can also gain widespread attention through this platform, achieving a win-win situation between social benefits and commercial value.
