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| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Metro Line 5 Dongdan | Format：Light box | Duration：/ |
| Location：Dongdan South Transfer Pass | Min Qty：10 | |
| Size：/ | Min Period：4week |
The average transfer time is 3-5 minutes, the light box occupies the visual main axis on both sides of the channel, and the complete reading rate of the advertisement exceeds 80%
After the two-way transfer pilot, 8 wall stickers and 4 floor stickers were added to strengthen the circulation guidance, and the integration of light boxes and guidance systems to enhance the public welfare image of the brand
A financial institution launched a combination of wall-sticker light boxes in the south passage, and the brand search volume increased by 28% week-on-week, and the customer flow of offline outlets increased by 12%.
The channel structure adapts to the embedded LED screen and the expansion refers to the scheme of the International Trade Station, and the combination of static pictures and real-time information can increase the interaction rate by 30%.
Linking the "Beijing Central Axis" cultural projects such as the Ancient Capital Imprint Art Wall, with policy support or government subsidies to reduce the cost of brand launch
It is directly connected to Dongdan Business District (luxury consumers) and Union Hospital (medical needs), and reaches three types of high-spending groups: business, medical care and shopping
Tidal traffic (60% peak rate) × Forced reach (80% read rate) × Landmark premium (Chang'an Avenue hub) = high converting medium
With the triple advantages of Chang'an Avenue landmark location, tidal passenger flow monopoly and ultra-low CPM cost, the light box of Dongdan South Transfer Channel has become a golden medium for government affairs, finance and medical brands to tackle the core population. It is recommended to grasp the two-way transfer flow dividend period in 2025, combined with the linkage of cultural policies, to maximize the return on investment
Channel structure adaptation Embedded LED screen expansion Referring to the scheme of the International Trade Station, the combination of static picture and real-time information can increase the interaction rate by 30%.
