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Area:Beijing | Type:Metro | Frequency:0 |
Address:Subway Fuxing Gate Northwest Exit A | Format:led | Duration:/ |
Location:Subway Fuxing Gate Northwest Exit A | Min Qty:2 | |
Size:/ | Min Period:4week |
It covers financial practitioners, government officials and high-end consumer groups, and its average daily reach ranks among the top on the site
The integrated scheme of "4 luxury light boxes and 2 electronic LED screens on one side of the wall" is used to form a three-dimensional information matrix
Installation position: directly above the turnstile channel or on the side wall of the exit channel
Functional design: support real-time train information, emergency notification, and commercial advertising rotation
Exit A is one of the main commuting corridors of Financial Street, accounting for more than 65% of the business passenger flow in the morning peak, suitable for financial products and high-end retail advertising
Passengers stay in and out of the station for an average of 90 seconds, the LED screen occupies the golden area of vision, and the advertising reach is 78%.
Explore the light and shadow linkage between LED screens and static wall stickers, such as the "Bright Light Corridor Pro" curved screen solution of Guomao to enhance visual immersion
65% of landmark passenger flow× 78% of viewership rate of dynamic reach× digital operation and maintenance update in seconds = financial street portal-level digital media
The northwest exit is directly connected to the north core area of Financial Street (People's Bank of China Head Office, Parkson Shopping Center, etc.), and the morning peak business passenger flow accounts for more than 65% (mainly financial practitioners/government personnel), and the investable assets and consumption power of the target audience are significantly higher than the city's average
It is planned to introduce curved screen technology with reference to the "Bright Light Corridor Pro" scheme of the International Trade Center, and link with static wall stickers to create an immersive financial theme corridor