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- Media Map
| Area：International | Type：airport | Frequency：50 |
| Address：Airport Railroad Hongik Univ. Entrance Station | Format：led | Duration：20 |
| Location：Airport Railroad Hongik Univ. Entrance Station | Min Qty：1 | |
| Size：19.2 x 2.7 | Min Period：周 |
The large LED screen of Sangjin Building outside the station covers the main entrance of the business district, equipped with naked-eye 3D technology, and the visual distance is up to 350 meters
Relying on the average daily visitors of 200,000 visitors in Hongdae business district, it reaches the core customer groups of beauty and fashion brands
The click-through conversion rate of new beauty products is 37% higher than that of ordinary business districts, and the click-through rate (CTR) of duty-free shop advertisements reaches 2.1 times the industry average
Push duty-free offers during travel hours AR navigation
CLUB activities and idol support advertisements are linked during the night time to strengthen the interaction of young people
Some screens are equipped with a passenger flow statistics system, which can track the number of exposures, scan the conversion rate, and support ROI optimization
LED advertisements are embedded in the navigation map of the business district and attract traffic to cooperative stores
There are only 2 large LED screens within 500 meters of the site (Sangjin Building in the station), and the renewal rate of the head brand is over 80%, so it is necessary to lock in the prime time 3-6 months in advance
As the only three-line interchange hub in the western part of Seoul (Line 2, Airport Railroad, Gyeongui Line), the site's LED media has the dual attributes of a transportation node and a cultural and tourism landmark, and has become a strategic point for international brands to capture the young Korean market
It reaches an average of 200,000 visitors to Hongdae business district every day, accurately covering the core customer groups of beauty and fashion brands
The three-line transfer channel Line 2, the Airport Railway, and the Gyeongui Line reach an average of more than 100,000 people per day, with a stay time of 2–4 minutes, forming in-depth information penetration
As the only third-line transfer hub in the western part of Seoul, its LED media has the dual attributes of a transportation node and a cultural and tourism landmark, and has become a must for international brands to conquer the young consumer market in South Korea
