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Area:International | Type:Metro | Frequency:0 |
Address:Waiting room of Metro Line 2 | Format:led | Duration:、 |
Location:Waiting room of Metro Line 2 | Min Qty:1 | |
Size:86 | Min Period:week |
As one of the busiest loop lines in the world, Seoul Line 2 has an average daily passenger flow of more than 120,000 passengers at a single station
The average waiting time of passengers is 2.8 minutes, and the ultra-quiet environment has increased the attention rate of LED advertisements to 72%
In the renovation of Seoul smart stations in 2025, LED screens have been integrated with congestion reminders and emergency broadcasting functions, and the intelligent ratio of public service information and commercial advertisements has increased audience acceptance by 41%
Hubs such as Yisan Station have deployed QR code scanning interactive modules, and passengers can scan the QR code on the screen to directly obtain electronic coupons or navigate to shops, shortening the conversion path to 8 seconds
The ultra-thin body embedded design avoids space oppression, and the reflective illumination technology eliminates glare, improving waiting comfort and enhancing advertising affinity
Support to switch content by time period: coffee and fast food in the morning peak, catering and entertainment in the evening peak, and casual brands on weekends, with a peak click-through rate of 12.7%
It supports time-based pricing with a 37% premium rate for morning/evening peaks, and with real-time content switching such as pushing taxi services on rainy days, the peak click-through rate reaches 3 times the industry average
In 2025, the renovation plan will upgrade the LED screen to a dual-mode platform for emergency information commercial advertising, and the government subsidy will cover 30% of the hardware update cost
The canopy LED screen is linked to the train arrival system, dynamically displaying the congestion of the carriage, the transfer route and the delay warning, reducing the passenger misboarding rate
It is connected to the Seoul Smart City Management Platform (S-DoT) to realize the time-based update of advertising content and the early warning of equipment failures