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| Area：Shanghai | Type：Metro | Frequency：0 |
| Address：Shanghai Metro | Format：Light box | Duration：/ |
| Location：The site of the first conference, Huangpi South Road subway station | Min Qty：2 | |
| Size：/ | Min Period：week |
The advertising layout runs through the station passages, platform floors and other areas where passenger flow must pass, and combines multiple forms such as ladder lintels and wall stickers to form a multi-angle enveloping display to maximize the frequency of advertising exposure.
In addition to the daily commuter, the proportion of tourists has increased significantly (such as student research, foreign tourists checking in, etc.), and the advertising reach scene has expanded from a single commuting scene to multi-dimensional scenarios such as tourism and education.
Combined with the red cultural background of the site of the First National Congress of the Communist Party of China, the advertisement integrates red light boxes with historical elements (such as shikumen and plane trees) to convey positive energy and enhance the cultural depth and social responsibility of the brand image.
The advertisements in the station can be linked to the entrance of the business district (such as Xintiandi commercial district) to form a closed loop of diversion, and passengers can be converted from advertising recipients to offline consumers, enhancing the potential value of advertising commercial conversion.
