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Area:Beijing | Type:Metro | Frequency:0 |
Address:Beijing Metro | Format:Light box | Duration:/ |
Location:七号线花庄站 | Min Qty:2 | |
Size:/ | Min Period:week |
There are commercial complexes and cultural and tourism landmarks around Huazhuang Station, and the passengers are mainly young white-collar workers, business travelers and middle and high consumer groups, with strong purchasing power and brand recognition. Through the normalized exposure of lightbox advertising, the commuting scene of target users can be deeply penetrated, and the dual transmission of brand image and promotional information can be realized.
The enclosed underground space of the subway station reduces the interference of external information, and passengers are more likely to focus on the advertising content of the light box when waiting for the train and transferring, and the brand memory retention rate is increased by more than 30%.