Media Resources

The 12 light boxes are distributed in the platform, station hall and passage, covering the entire line of the network, with long contact time and high frequency.

The frieze advertisement is located above the stairs at the subway entrance and exit, covering the key flow of passengers entering and exiting the station.

The subway stairs are high, and most passengers will choose to take the escalator, covering nearly 90% of the flow of people in the passage, and staying on the escalator, the advertisement can be displayed in the passenger's perspective at close range, which greatly increases the effective exposure.

Covering the core circulation areas such as platforms, station halls, and passages, it forms a "zero dead end" exposure matrix, and passengers need to be exposed to advertising information throughout the whole process from entering the station to taking the train.

The U-shaped structure forms an immersive exhibition space surrounded on three sides, and through large-area pictures and three-dimensional design, passengers can lock their sight at the first time they enter the subway station.

The lintel advertisement is positioned directly in front of passengers using the escalator, creating an unavoidable visual contact point that effectively enhances the reach and memorability of the advertisement.

The lintel light box is located on the top lintel and wall of the staircase that passengers must pass in and out of the station, which can cover all the passengers in the whole station.

Passengers spend a long time in a closed cabin without network interference, and their attention is more likely to focus on their surroundings. The small table is used up to 8 times per flight.