Media Resources

The core value lies in the immersive communication effect of its enclosed space, and the neatly arranged headrest scarves in the cabin form a unified visual scene, which not only strengthens the recognition of the brand logo, but also establishes an emotional connection with passengers through design creativity

Luggage rack advertising is created as a compound medium for passive exposure and active perception. The following analyzes its irreplaceable communication advantages from four dimensions: spatial layout, audience characteristics, content strategy and commercial value

Advertising formats can not only add additional revenue streams, but also provide passengers with a more colorful flying experience by displaying brand messages or special event content on aircraft headrests

Covering 74% of Air China's business passengers and 66% of corporate middle and senior managers, the annual household income of 500,000 people accounts for a significant proportion

Located in densely populated areas such as platforms, concourses and passages, passengers' sight is unavoidable, and the mandatory reach rate of advertisements is high.

The lintel advertisement is located directly above the staircase/escalator for passengers entering and exiting the station, which is a necessary route to get on and off the subway, and the passengers' sight cannot be avoided, achieving nearly 100% reach.

Advertisements are located on platforms, halls and passages, covering the entire path of passengers entering the station, waiting for the train, and transferring to ensure that the audience has zero contact with each other.

In Chongqing, single decker buses are not only the carrier of urban public transportation, but also a unique window to showcase urban culture and brand image. The creative theme luxury car advertising has been upgraded on the basis of ordinary car advertising through unique design concepts and high-quality production processes, aiming to provide a more eye-catching and memorable display platform for the brand.