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- Media Map
| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：three-piece suit | Duration：/ |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：month |
With creativity as the link, the organic combination of brand cooperation, passenger experience and social value redefines the connotation of air travel, which is not only the carrier of advertising, but also the integrated expression of culture, technology and humanistic care, providing a replicable cross-border operation model for the industry
Its unique advantages in media communication stem from its communication logic of deep integration of creative design, brand linkage and user participation, making the aircraft three-piece set an innovative carrier with both visual penetration and social value
Cabin siding, luggage racks, seat bandanas and other areas are integrated into the Universal Studios series of character images, such as Bob, Stuart in Minions Land and Velociraptor Blue in Jurassic World
Through the combination of visual symbols, interactive elements and customized services, it strengthens brand recognition and enhances passengers' sense of participation
Passengers are frequently exposed to advertising content during an average of 2 hours of closed flight, and their eyes cannot avoid the three-dimensional display matrix composed of seat back bandanas, luggage racks and small tables, forming a forced reach effect
The three-piece combination covers the core line of sight of the front and rear passengers in the cabin, such as the headscarf is located in the horizontal line of sight of the rear passenger, and the luggage rack occupies the top visual space, achieving an advertising penetration rate of 100%
The value logic integrates cultural symbols, user participation and technology empowerment to provide investors with multi-dimensional return expectations
Through the triple penetration of fuselage painting, cabin scenes, and themed meals, the Xiamen Airlines brand is deeply bound to the IP of Universal Studios
It not only creates a visual spectacle, but also makes every flight an extension of the brand narrative through the integration of content depth and technology
For investors, the value chain of the project covers four dimensions: brand, user, policy and technology, with the characteristics of high growth, strong cyclical resistance and low marginal cost
Through innovative services such as cabin layout, themed electronic boarding passes, and VR cabin experience, it provides rich materials for the media, such as reporting on the immersive experience from ticket purchase to flight, to strengthen brand differentiation
Through the three core points of IP cross-border, immersive experience and sustainable development concepts, combined with multi-platform media linkage and innovative marketing methods, the three-piece set has successfully built the theme flight into a phenomenal cultural tourism product, and its media advantages are not only reflected in the increase in exposure, but also in the emotional connection between the brand and consumers through content co-creation and user participation, providing a replicable example for cross-border cooperation in the aviation industry
