Media Resources

The advertising form takes physical location as the core advantage, and achieves deep exposure for the brand through precise coverage and immersive communication

With the three-piece advertisement of the aircraft as the core concept, from the appearance of the fuselage to the details of the cabin, a full range of themed travel scenes are constructed, bringing passengers a unique air experience

As an important part of cabin media, it has become the core channel for brands to reach high-net-worth individuals with its unique scenario-based advantages

The core value lies in the immersive communication effect of its enclosed space, and the neatly arranged headrest scarves in the cabin form a unified visual scene, which not only strengthens the recognition of the brand logo, but also establishes an emotional connection with passengers through design creativity

Luggage rack advertising is created as a compound medium for passive exposure and active perception. The following analyzes its irreplaceable communication advantages from four dimensions: spatial layout, audience characteristics, content strategy and commercial value

Advertising formats can not only add additional revenue streams, but also provide passengers with a more colorful flying experience by displaying brand messages or special event content on aircraft headrests

Covering 74% of Air China's business passengers and 66% of corporate middle and senior managers, the annual household income of 500,000 people accounts for a significant proportion

Located in densely populated areas such as platforms, concourses and passages, passengers' sight is unavoidable, and the mandatory reach rate of advertisements is high.