- Photos
- Specs
- Advantages
- Value
- Media Map
| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：tray table | Duration：/ |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：month |
The core value lies in the high consumption attributes of its audience, and Spring Airlines passengers are mostly price-sensitive but cost-effective, and advertisers can accurately promote travel packages, local life services or FMCG products through this channel to achieve demand matching
Spring Airlines enhances the timeliness and fun of advertising through electronic transformation and theme flight linkage, such as launching a special small table advertisement for parent-child travel in the summer, combined with in-flight interactive games, to enhance the brand favorability of family travelers
With the integration of the aviation industry and data technology, small table advertising is expected to achieve a more refined delivery strategy through user portrait analysis, and become an air bridge connecting brands and high-net-worth users
Small table ads are a key part of its low-cost aviation media matrix, located primarily on movable tables at the back of the seats for passengers to eat, creating forced exposure to passengers' sights
This medium is aimed at high-income passengers, passengers use small tables many times during flights, advertising can reach and strengthen brand impression at high frequency, combined with Spring Airlines' daily intensive flights, advertising can break through geographical restrictions and efficiently convey corporate strength information
Small table advertising supports linkage with other media such as in-flight luggage racks and boarding passes to form a full-process integrated marketing plan and enhance the synergy effect of "air and ground" communication
As one of the core media of the cabin, it has a number of significant advantages with its unique scene attributes and contact logic
Spring Airlines small table advertising takes high-frequency contact, close exposure, low-interference environment and precise audience as its core advantages, which can not only efficiently enhance brand awareness, but also promote instant conversion through scenario-based creativity, making it a high-quality choice for brands to reach high-value aviation people
The small table is one of the most frequently used cabin facilities in passenger flights, such as dining, placing drinks, using electronic devices, reading and other scenes, and the contact distance between the passenger's eyes and the advertising content is "close in front of the eyes" close exposure, and the clarity of information reception is extremely high
Spring Airlines' passengers include business travelers, travel enthusiasts, mid-to-high-end families, etc., who generally have strong spending power and decision-making power, and have a strong demand for travel, life and consumption-related information
The small table has a flat surface and can support a variety of creative forms such as high-definition printing, three-dimensional stickers, tearable coupons, etc., and can even be combined with AR technology to break the limitations of static advertising and enhance passenger participation
As part of the airline's official facilities, its advertising content has been strictly reviewed and naturally has the attribute of scene endorsement, and passengers have a higher degree of trust in advertising information than other unofficial channels
Aviation media naturally conveys the "quality life" label, providing high-end scene trust endorsement for brands, and effectively enhancing consumer awareness and reputation
Passengers opened and closed tables to eat/place items multiple times during the flight, and the average daily exposure frequency of advertisements was ahead of other media in the cabin
