- Photos
- Specs
- Advantages
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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：120 |
| Address：Southwest side of the intersection of Jiefang East Road and Gan'en South Road | Format：led | Duration：15s |
| Location：Oriental Wanda Plaza | Min Qty：1 | Operating Time：0-24o'clock |
| Size：11m(W)X6m(H)= 66㎡ | Min Period：month |
This LED screen is installed on the main facade of the square or at the golden visibility zone of Gate 1's main entrance, facing the city's main thoroughfare. It receives daily exposure to tens of thousands of vehicles and pedestrians. The screen uses high-brightness full-color LED technology, offering excellent outdoor visibility. It delivers clear and vivid dynamic images even under strong sunlight and supports various types of content, including high-definition video, brand promotional videos, festive-themed content, and local culture and tourism information.
With the backing of the Wanda brand, prime location resources, and stable high-quality traffic, the Oriental Jiaofang Road Wanda Plaza LED screen is gradually becoming a high-value hub for digital outdoor advertising in the western counties of Hainan. It provides an efficient, precise, and cost-effective communication channel for brands to deeply integrate into the local consumer ecosystem. Its superior location, strong customer flow, and professional-grade media setup are key advantages.
The screen is located at the intersection of Jiefang East Road and Gan'en South Road, the main thoroughfares of Dongfang City, directly facing Wanda Plaza's main entrance (Gate 1), making it a visual focal point for anyone entering or leaving the commercial area. The surrounding area gathers government offices, schools, residential communities, and transportation hubs, ensuring high-density pedestrian and vehicle traffic throughout the day and consistent, frequent exposure for ad content.
The LED screen has surpassed traditional advertising carriers, becoming a regional digital marketing infrastructure that integrates traffic aggregation, scenario empowerment, intelligent placement, and urban interface enhancement. It serves as a strategic communication node for brands to deeply engage with Dongfang and expand into the western market, providing a solid foundation for advertisers to accurately reach their target audience.
Leveraging the advantages of key business districts, we achieve precise reach to high-spending customer groups, with an average of over 35,000 effective daily exposures, providing brands with an efficient communication channel. This dynamic display format enhances visual impact by 85% compared to traditional static ads, with an advertising information retention rate of over 78%, significantly improving the communication effectiveness and brand value of LED large-screen advertising.
As a transportation hub and tourist node city in southwest Hainan, Dongfang City receives over 2 million visitors annually. Advertising here can effectively reach tourists and help brands expand their presence in the tourism consumption market. With its superior geographical location, advanced technical equipment, and professional operation team, it is dedicated to building the most influential LED advertising platform in the Dongfang area, providing efficient solutions for brand communication, enhancing commercial value, and showcasing the city's image, becoming a key driver of Dongfang City's commercial development.
As a landmark outdoor media platform in the core business district of Dongfang City, it leverages the strong foot traffic aggregation of the Wanda commercial complex and the development benefits of the western Free Trade Port city, establishing multidimensional competitive advantages including location monopoly, technological leadership, precise customer targeting, and scenario linkage. It has become the core choice for brands looking to enter the Dongfang market and seize high-value media advertising opportunities.
The core competitiveness of the large screen lies in deeply integrating the traffic advantages of prime locations, the communication advantages of flagship technology, the conversion advantages of precise customer targeting, and the efficiency advantages of scenario linkage, creating the most influential LED large-screen advertising platform in Dongfang City.
