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| Area：Hainan | Type：Outdoors | Frequency：120 |
| Address：Kai Da Commercial Plaza, West Side of Renmin North Road | Format：led | Duration：15s |
| Location：Kaida Commercial Plaza | Min Qty：1 | Operating Time：0-24o'clock |
| Size：11m(W)X6m(H)= 66㎡ | Min Period：month |
The LED screen at Kaida Commercial Plaza not only serves the marketing needs of in-venue merchants, but is gradually becoming an important platform for county-level brand launches and city image promotion. It helps local businesses upgrade from mere transaction venues to experiential scenarios, genuinely achieving multiple objectives such as attracting traffic, gathering crowds, and boosting consumption. The plaza attracts a large number of family visitors, young consumers, and the local middle class, possessing stable local purchasing power and decision-making authority.
The LED screen is not only an information dissemination tool but also a localized and efficient marketing platform that integrates traffic entry points, consumption scenarios, and brand endorsement. It provides an irreplaceable communication hub for brands to deeply cultivate the county market. Advertisers can capture local high-end outdoor digital media at a low cost, avoiding the high advertising expenses in first- and second-tier cities, and achieving better cost-effectiveness in brand exposure and market positioning.
As a landmark commercial visual medium in the region, it can directly connect with the external foot traffic of surrounding hotels. By continuously displaying information about local commercial facilities and travel guides around the hotels, it accurately channels outdoor traffic to partner hotels and nearby commercial complexes. Leveraging the screen’s high brightness and wide coverage, during peak periods such as holidays and tourist seasons, advertisements for hotel promotions and special room packages can be displayed quickly, capturing the visual focus of target audiences and enhancing hotel exposure and traffic attraction efficiency.
As the commercial center of Changjiang Li Autonomous County, the surrounding area gathers large communities such as Hengji Yunan Mountain and Fu'an Garden. It is adjacent to government offices and Changjiang People's Hospital, making it the core area for local residents' consumption and a popular destination for visiting tourists. With the advantage of being in the prime business district, LED screen advertising achieves precise reach to high-spending customers, with a daily effective exposure of over 30,000 times, providing an efficient communication channel for brands.
With its superior location, advanced technical equipment, and professional operation team, it aims to create the most influential LED screen advertising platform in the Changjiang area, offering efficient solutions for brand communication, enhancing commercial value, and showcasing the city’s image. By linking with multiple brand stores in shopping malls, LED screen advertising achieves an integrated online display and offline experience marketing loop.
As the only large outdoor LED screen in Changjiang's core commercial district, it fills the regional gap in high-end outdoor media, offering exclusive communication value for large screens, avoiding homogeneous competition, and ensuring the exclusivity and memorability of brand information. The retention rate of advertising information exceeds 75%, and memory duration extends to 72 hours, significantly enhancing the communication effect and brand value of LED screen advertising.
With five core advantages—location monopoly, leading technology, efficient communication, precise audience targeting, and commercial flexibility—it has established the most influential LED screen advertising platform in the Changjiang area. It is not only a medium for brand information but also a value hub connecting consumers and commercial scenarios, providing advertisers with LED screen advertising solutions that deliver high exposure, high conversion, and high return.
