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- Media Map
| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：tray table | Duration：/ |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：month |
The core competitiveness lies in the high consumption potential and strong scene relevance of its audience, and Spring Airlines passengers are mainly young and middle-aged groups who pay attention to cost performance, and advertisers can accurately promote travel packages, local life services or FMCG products through this channel
It has consolidated its leading position in the field of aviation marketing and provided brands with a new path to connect with high-net-worth users, and this trinity model of "scene, content and data" may become the core direction of aviation advertising development in the future
It is made of hard plastic sheet molded with the back of the chair, which only supports 90-degree vertical folding and folding/unfolding, and does not have longitudinal telescopic or angle adjustment functions
The width of the seat table is narrow, probably no more than 10 cm, which is not convenient for placing larger items than ordinary airline tables, but it is still possible to put small items such as water glasses
Most seats have tables mounted on the back of the backrest, fixed in the grooves of the backrest with a latch when not in use, and lowered when in use, supported by two articulated arms, while seats on the back of the cabin partition, galley or toilet, usually the first row of each cabin area, have tables installed inside one armrest
The overall structure is relatively simple, and the material may match the leather material of the seat, which has a certain degree of sturdiness and can meet the needs of passengers to place small items
Relying on its characteristics of high-frequency use and close-up display in flight scenarios, it has become an efficient medium for brands to reach passengers
Covering all classes of passengers of Spring Airlines, reaching people including business travelers, travel enthusiasts, family travelers, etc., it is suitable for brands that need to be widely disseminated
With the advantages of "high-frequency use, close-up display, interference-free environment, and scene adaptation", seat and table advertisements can effectively enhance the brand's memory and favorability among passengers, and are a high-quality choice with both practicality and communication in cabin media
Despite the pressure of digital transformation, table advertising is still a cost-effective and low-risk investment option at the current stage, especially suitable for brands seeking to accurately reach the aviation scene
Spring Airlines passengers are mainly business travelers, tourist groups and family passengers, and have strong spending power. For example, during the Spring Festival, female passengers accounted for 53.69%, and the proportion of family travel reached 48.5%, which is suitable for FMCG, tourism, mother and baby brands to reach accurately
The width of the small table is only about 10 cm, and passengers naturally come into contact with the advertising content when placing items, and use it repeatedly in a single voyage to form a passive reception scene, improve the penetration rate of brand information, and restrict the use of mobile devices in a closed cabin environment
Adapt to luxury goods, finance and other high-customer unit price brands, and force the passive receipt of advertisements when passengers use small tables to ensure brand exposure exclusivity and improve advertising conversion rates
Aviation advertising comes in various forms, including fuselage, luggage racks, paper cups, etc., and table advertising needs to compete with other forms of budget, but it still has advantages due to the irreplaceability of high-frequency use and close-up display
