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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：120 |
| Address：High-speed rail station square | Format：led | Duration：15s |
| Location：High-speed rail station square | Min Qty：1 | |
| Size：11m(W)X6m(H)= 66㎡ | Min Period：month |
Relying on the spacious public layout of the station-front plaza, the large screen faces the exit and the bus transfer area, ensuring that passengers, pick-up and drop-off crowds, and nearby residents have clear and intuitive visual contact along their necessary movement paths. As an important node on the western line of the Hainan Island High-Speed Railway, Ledong Station handles an average of 25 train arrivals and departures per day, with over 2.8 million passengers sent annually, providing this LED screen with a stable and high-value audience base.
The LED screen centers on dynamism, intelligence, and situational adaptability, not only serving commercial clients' branding exposure needs but also taking on the public communication function of showcasing Ledong's ethnic culture, tropical charm, and urban vitality. Its content design integrates Li ethnic elements with modern visual language, enhancing communication effectiveness while highlighting regional cultural characteristics.
As one of the few high-speed rail hub-level outdoor digital media in Ledong County, this large screen is gradually becoming a key media platform for local enterprises to enter regional markets and for external brands to reach the county's consumer circles. It combines the triple attributes of traffic value, cultural expression, and urban services, serving as a typical example of the integration of smart transportation and digital marketing in the new era.
Leveraging the traffic hub advantages of Ledong High-Speed Railway Station, LED screen advertising possesses irreplaceable communication potential, providing advertisers with a high-density, highly mobile audience base. Its high-definition quality and ultra-large size create a visual impact that allows brand information to quickly capture audience attention. Compared with traditional advertising, both recall and communication efficiency are significantly improved.
The LED screen opposite the exit of Ledong High-Speed Railway Station serves as the city’s visual gateway to the outside world and a multifunctional platform linking passenger services, cultural tourism promotion, and commercial communication. With the opening of the Sanle Tourist Railway, it now welcomes a large number of commuters and tourists daily. This facility, seamlessly integrated with the high-speed rail station, is becoming an important driver of regional development through its diverse value.
The screen has long surpassed the role of a simple display. Through LED advertising, it connects passenger needs, brand promotion, and urban development, becoming a dynamic city card that lights up Ledong’s transportation hub. It not only serves current passenger flows but also contributes to long-term regional growth. The commercial potential of LED advertising feeds back into local industry development, creating a virtuous cycle of service, communication, and empowerment.
The spacious plaza ensures 360° unobstructed viewing. Whether walking out of the station, taking a ride, or staying in the square, people can clearly see the screen content. Seamlessly integrated with the high-speed rail travel scenario, it naturally enhances LED advertising retention as passengers receive essential information like train schedules and transportation guidance.
The screen has gone beyond being an ordinary advertising medium, becoming a comprehensive platform for information release, brand promotion, and city display. Its LED ads can accurately reach high-quality passenger traffic and, leveraging the unique attributes of a high-speed rail gateway, simultaneously enhance brand value and city image, making it an irreplaceable communication force in Ledong’s regional development.
