Media Resources

In the details of Hong Kong Airlines' cabin service, paper cups are not only everyday items for holding beverages but also a carefully designed touchpoint for brand communication. In-cabin cup advertisements, with their close proximity, frequent use, and immersive experience, are quietly becoming a part of passengers' air travel journey.

In Hong Kong Airlines' boarding process, the boarding pass is not only an essential document for passengers to complete check-in and board smoothly, but it has also quietly become an important medium for brand promotion. Boarding pass advertising, with its high-frequency reach and strong association with relevant scenarios, is increasingly gaining favor among advertisers.

Advertising is a high-reach community media resource embedded in residents' daily routines. Framework ads can achieve a daily reach rate of over 90%, far exceeding traditional outdoor media. Their content aligns closely with people’s lifestyle rhythms, making them an ideal target audience for local businesses to drive in-store traffic.

As the final touchpoint of community marketing, the elevator frame advertisements of Fuyihua Court, with their low interference, high repetition, and strong relevance, have become an efficient, gentle, and lasting communication bridge connecting brands with household decision-makers.

Fuli Tower, located in the heart of Jinjiang District, Chengdu, is situated at the intersection of Dongda Street and Zhiquan Street. It is adjacent to the Chunxi Road business district, Hejiang Pavilion Riverside Cultural Belt, and the Dongmen Bridge Station on Metro Line 2. It is a well-established urban complex combining high-end residential and commercial office spaces.

Located in Jinniu District, Chengdu, it is a well-established residential community known for its stable population structure and good living environment. As an important part of the community media, it is cleverly integrated into residents' daily routines, neither disrupting the pace of life nor hindering the efficient transmission of information.

A community-level precise communication medium located in the core residential area of Wuhou District, Chengdu, leveraging the elevator cabin spaces of the high-quality residential complex Yunxiang Jingu to provide a high-frequency, closed, and uninterrupted advertising environment targeting middle to high-income households.

As a scenario that owners encounter frequently every day, the advertising frames inside elevator cabins leverage characteristics such as a closed environment, brief stops, and focused attention to achieve mandatory exposure to brand messages and deep memory retention.