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| Area：Hong Kong | Type：aircraft | Frequency：0 |
| Address： | Format：Film | Duration：/ |
| Location： | Min Qty：300000 | |
| Size：/ | Min Period：month |
As a full-service airline, Hong Kong Airlines upholds a youthful and authentic Hong Kong brand philosophy, infusing Hong Kong-style refinement and warmth into service details. Its cabin paper cups are made of food-grade, eco-friendly materials and feature clear and prominent brand logos or cooperative advertising content. The advantage of this advertising format lies in its unobtrusiveness, strong relevance, and high acceptance. Unlike mandatory pop-up or banner ads on screens, paper cup ads naturally integrate brand messages into the service process through their practical function.
Paper cup advertising is not just an exposure opportunity but also a service-oriented marketing moment that conveys brand warmth in a high-end travel context. As a highly approachable and practical brand medium in the enclosed high-altitude environment, it offers multiple differentiated media advantages, making it particularly suitable for brands aiming for quality communication and reaching high-net-worth individuals.
Paper cups are essential items in flight service, with passengers typically using one to two cups per trip. They are held for more than five minutes, and the viewing distance is usually less than 30 centimeters, allowing the advertising message to be deeply received without interference. The memorability is significantly higher than traditional media. Paper cup advertising has a low entry barrier, can be accurately targeted based on flight volume, and the cost per contact is highly competitive, making it suitable for medium- to long-term brand building or short-term promotional campaigns.
With five key advantages—close proximity contact, precise targeting, credible context, creative flexibility, and high cost-effectiveness—paper cup advertising has become a lightweight marketing tool in the airborne marketing ecosystem that combines warmth and efficiency
Cup advertising is a high-end media format that directly prints brand information on paper cups used in airline cabin services. It is an important part of Hong Kong Airlines' onboard media matrix. This advertising form seamlessly integrates marketing messages into the passenger flight experience, creating limitless brand exposure opportunities within the confined airspace through the dual attributes of a necessary item and media.
Hong Kong Airlines' customer-first service philosophy and premium brand image provide strong endorsement for cup advertising. Passengers' positive perception of the airline naturally extends to partner brands, making the advertising more credible and persuasive. With precise reach to high-net-worth audiences, 100% exposure rate, and unique brand endorsement, it becomes a golden touchpoint for brand marketing in the air. It not only provides an efficient platform for brand communication but also enriches the passenger flight experience.
Cup advertising, with the dual attributes of a practical carrier and media communication, becomes a non-intrusive touchpoint embedded in the flight experience. As the sole container for in-flight beverages, it achieves full coverage of all passengers. Passengers often take特色纸杯 (special cups) as flight souvenirs, generating secondary brand exposure and extending the advertisement's lifecycle. In a premium environment with high-frequency exposure, brand awareness can increase by 40% and favorability by 25%.
Relying on the airline's authentic service process, cup advertising achieves 100% coverage of this high-quality audience with zero skip rate, greatly minimizing ineffective placements and significantly enhancing the conversion potential of every advertising dollar. When brand content is combined with this, it can leverage the airline's credibility to quickly build consumer trust.
