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- Media Map
| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：boarding pass | Duration：/ |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：month |
The core advantage lies in the high-value attributes of its audience, and Spring Airlines' passengers are mainly business travel and leisure tourism people, with strong spending power and sensitivity to quality services, which provides the brand with the soil for precise delivery
In addition to static graphics and text, we also try to embed QR codes on the back of boarding passes to link to brand activity pages or coupon collection entrances to enhance interactivity
Although the proportion of paper boarding pass advertising has gradually been diverted by electronic channels, its characteristics of "high arrival rate and strong memory points" are still irreplaceable, and Spring Airlines maximizes the value of aircraft boarding passes through refined operations
Boarding pass advertisements are distributed when passengers check in and are printed directly on boarding passes or attached ticket sleeves, with highly visual content and large information capacity
The audience is mainly high-income and high-spending power air passengers, and advertisements are compulsorily exposed within more than 90 minutes of flight time, with an average reading of more than 10 times per person to ensure efficient access to information
It is managed by Spring Culture Media, a wholly-owned subsidiary of Spring Airlines, focusing on the advertising business on the back of boarding passes at airports such as Shanghai and Shijiazhuang
It can be linked with in-flight luggage racks and small table advertisements to form a full-process brand exposure matrix and strengthen the "air and ground" communication effect Advertising space is usually set aside on the back of the paper boarding pass, and advertising information can be printed in various forms such as pictures and texts to intuitively display brand image, product information and other content
At check-in at the check-in counter, passengers will receive a boarding pass with an advertisement printed on it
Air passengers usually have a certain spending power and are highly receptive to new products and services, which are the target customer groups of many brands, and can directly reach this high-quality audience through boarding pass advertising
Passengers frequently check their boarding passes while waiting for boarding and flying, and advertising messages are naturally noticed, and the time they stay in the passenger's hand can last for hours, providing an opportunity for more information to be delivered
The boarding pass is a necessary voucher for passengers to board the plane, one for each person, and the advertising is disseminated point-to-point, and the arrival rate of information dissemination can reach 100%
When waiting for the flight, passengers are usually in a relatively quiet state without too much other information interference, and pay more attention to the advertisements on the boarding passes, and the advertising communication effect is good
Most of the groups are business elites, government officials, corporate executives and other high-end business people, who have the characteristics of high education, high income, high taste, strong consumption power, high acceptance of new products and services, are the target customer groups of many brands, and have high advertising accuracy
From check-in, security check, waiting to boarding, and then to the flight process, passengers will hold boarding passes, during which the advertising information will be continuously seen by passengers, and the exposure time is long, which enhances the communication effect of advertising
Compared with other media advertisements, boarding pass advertisements are relatively affordable, and brands only need to invest less to obtain higher exposure and conversion rates, which is more cost-effective
