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- Media Map
| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：boarding pass | Duration：/ |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：month |
Located on the boarding pass carried by the passenger, the advertising content runs through the entire process of the passenger's experience, from check-in to boarding scanning
China Airlines takes regional routes as the core to serve business travel, government travel and tourism customers, of which 43% of passengers with an annual income of more than 200,000 yuan are present. Aircraft boarding pass ads use a multi-touch reach strategy to embed brand information into high-frequency passenger behavior scenarios
Aircraft boarding pass advertising forms a "double touchpoint" linkage, building a complete closed loop of flight scene communication, from check-in to boarding and seating, brand information always accompanies their travel rhythm, forming a memory chain of "first recognition and then strengthening"
China Airlines has also launched the "Humanistic Cabin" project, integrating traditional culture, poetry and stories into the boarding pass design, for example, the Rap Quzhou Splendid Intangible Cultural Heritage Project spreads local culture through boarding pass advertisements and establishes emotional resonance with users
At a time when traffic costs are rising, with the coverage of high-net-worth people, scene immersion and precise reach efficiency, it provides brands with an innovative position with both exposure and conversion potential. By deeply exploring the closed traffic value of flight scenarios, China Airlines is helping more brands achieve efficient communication in the cloud
It supports the independent placement of first-class/business class boarding passes, accurately reaches high-end groups such as enterprise managers and professionals, and naturally binds elite travel labels
It can be combined with cabin bandanas and luggage racks to form a China Airlines support package to create a full-link brand immersive experience for the flight
With the triple characteristics of "mandatory reach× accurate customer group ×scene authority", it has become an efficient carrier for regional brands to penetrate the feeder market, especially recommended for high-net-worth industries such as finance, health, and luxury goods
As the only certificate for passenger boarding, the boarding pass must be held throughout the whole process from check-in, security check to boarding, with an average contact time of more than 3 hours, during which passengers actively view more than 10 times, achieving 100% effective reach of advertising information
With "mandatory reach× customer group fine screening ×scene exclusivity" as the core, it has become a golden medium for high-net-worth industries such as finance, health, and luxury goods to penetrate the feeder market
As a leader in the field of regional aviation, China Airlines has built a communication model of scene immersion and accurate reach for boarding pass advertising, providing brands with investment opportunities with both exposure and conversion potential
Located on the boarding pass carried by the passenger, from check-in to boarding scanning, the advertising content always accompanies the passenger's travel rhythm, and its "compulsory viewing" feature is particularly significant in closed flight scenarios
With the coverage of high-net-worth people, scene immersion and precise reach efficiency, it provides brands with an innovative position with both exposure and conversion potential. By deeply exploring the closed traffic value of flight scenarios, China Airlines is helping more brands achieve efficiency in the cloud
