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| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：boarding pass | Duration：/ |
| Location： | Min Qty：1 | Operating Time：0-24o'clock |
| Size：/ | Min Period：month |
At present, Air China's boarding pass advertising has formed a complete service system including targeted advertising, digital interaction, and effect tracking, and its closed-loop communication model of "air and ground" has become an important channel for high-end brand marketing
Air China's boarding pass advertisements cover 66% of corporate managers and high-income groups, with an average annual household income of more than 480,000 yuan, and the audience has the characteristics of high education and high spending power
Passengers touch the boarding pass more than 10 times on average from check-in to boarding, and the average holding time is as long as 277 minutes, and the arrival rate of advertising information is 100%
As a reimbursement voucher, the boarding pass has the characteristics of long-term storage, and forms a closed marketing loop with the whole process of check-in/security check/boarding/reimbursement
At present, Air China's boarding pass advertising has formed a communication network covering 230 million person-times per year, and its "high-frequency contact and long-term preservation" characteristics make the cost of a single exposure 42% lower than that of subway advertising, making it a cost-effective air marketing channel
During the flight, passengers are in a non-network environment, more focused, boarding passes are repeatedly checked as necessary credentials, and the frequency of advertising contact is as high as 8 times per flight
The boarding pass has both practicality and information-bearing functions, and passengers need to contact the advertising content in the process of checking in, boarding, and saving vouchers to form a natural reach
Combining passengers' travel expectations and premium experience, advertising information is easy to link with users' emotional needs and promote brand loyalty
Boarding pass advertising can balance commercial attributes (such as simple visuals, brand color matching) through artistic design, and reduce users' sense of rejection of marketing content
Advertisements and functional information coexist in a limited layout, avoiding large-scale visual encroachment, and user acceptance is significantly higher than that of traditional video advertising
As the only ticket medium in the passenger itinerary, the boarding pass has no competition interference from similar advertisements and occupies the user's visual focus
The ticket holder has its own consumption power screening attribute, which is convenient for advertisers to target high-net-worth people (business travelers, high-income groups, international tourists), which meets the high-end positioning needs of brands
