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| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：boarding pass | Duration：/ |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：month |
The biggest advantage is its "compulsory viewing" attribute, passengers in check-in, security check, waiting, boarding and other links, boarding passes are always with them, advertising information is unconsciously high-frequency reach, for example, its boarding pass advertising design often uses high-contrast visual symbols and concise and powerful copywriting
For example, during the Hangzhou Asian Games, Loong Airlines linked painted aircraft through boarding pass advertisements, combining "Song Yun culture" with modern aviation services, which not only meets the needs of passengers for cultural identity, but also strengthens the brand tone
The boarding pass is its characteristic marketing carrier, through brand activities, destination cooperation and other forms, the boarding pass is transformed into a publicity medium, the boarding pass is used as a must-hold voucher for passengers, covering high-frequency reading high-consumption groups, and the advertising arrival rate is 100%
Boarding pass advertising is not only a brand exposure channel, but also a link for cross-industry cooperation, extending the aviation ecological service scene through linkage with tourism, cultural and creative fields
Boarding pass advertising has transcended the single function of traditional media and has become an emotional link between brands and users, upgrading advertising from "information transmission" to experience shaping through precise reach, technology empowerment and strategic synergy, opening up a unique path with both commercial value and cultural communication in the highly competitive aviation market
The value of the strategy lies not only in increasing the immediate conversion rate of advertisements, but also in establishing long-term trust and emotional connection between passengers and Loong Airlines through continuous brand infiltration
The boarding pass is a necessary voucher for passengers to board the plane, one for each person, and the advertising information directly reaches the passengers and accompanies them throughout the process, with a high coverage frequency and a high frequency of in-depth dissemination without interference
Air passengers are mainly middle- and high-income people aged 25-45, covering high-net-worth people such as business and tourism, and are highly compatible with the target customer groups of brands such as luxury goods, finance, and high-end tourism
The boarding pass advertising area is small, the design is both artistic and functional, avoiding user disgust, relying on the functional attributes of the ticket to naturally transmit information, and the acceptance is significantly higher than that of compulsory viewing of electronic screen advertisements
During the boarding process, passengers pay attention, boarding passes as the only voucher do not compete with similar advertisements, and information transmission is not interfered with by the environment
As a carrier for the integration of aviation tourism/cultural and creative resources, boarding pass advertisements connect scenic spots, e-commerce platforms, cultural IPs, etc., expand airline service scenarios and strengthen brand cross-border influence
Changlong Airlines boarding pass advertising has become an efficient investment carrier with low cost, high reach and strong scene relevance, especially suitable for regional cultural tourism promotion and youthful brand marketing. It is recommended to combine limited IP cooperation with destination rights and interests to maximize ROI
A communication tool that combines accuracy, interactivity and cost-effectiveness in the high-net-worth market. Its investment value is not only reflected in instant exposure and conversion, but also in building a deep link between the brand and users through scenario-based narrative and technological innovation
In the context of the continuous growth of air travel demand, aircraft boarding pass advertising is being upgraded from an "auxiliary channel" to a core asset of brand strategic communication, providing advertisers with sustainable commercial returns and brand value-added space
