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- Specs
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- Media Map
| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：boarding pass | Duration：/ |
| Location： | Min Qty：1 | Operating Time：0-24o'clock |
| Size：/ | Min Period：month |
The core competitiveness lies in the high reach efficiency of its audience and the strong correlation between the scene, and Juneyao Airlines' customer base is mainly business travelers, family travel and travel experts, and such users have high requirements for the immediacy and convenience of travel services
The communication efficiency benefits from its high exposure and dynamic adaptability, and the advertisement continues to be displayed throughout the whole process of passengers from the waiting hall to the cabin, covering key periods such as check-in, boarding, and flight, forming a dual effect of "high-frequency reach scene linkage"
The creative space and technical adaptability of boarding pass advertising provide brands with the possibility of differentiated expression, such as combining dynamic QR code technology to develop real-time updated advertising content
As an important form of aviation media, it has core advantages such as accurate reach, high exposure and strong brand association, and its delivery mechanism and characteristics, air passengers are mainly business travelers with high income and high spending power, which is in line with the target audience positioning of high-end brands
The boarding pass is a necessary voucher for boarding, one per person, 100% advertising reach, a single use time of more than 90 minutes, and an average of 10 reading ≥ per person
Each passenger checking in at the check-in counter will be exposed to advertisements as long as they are passengers on Juneyao Airlines flights departing from Shanghai
The advantages can be deeply analyzed from the five dimensions of scene compulsory, audience quality, cost-effectiveness, creative space and ecological collaboration, combined with its operational data and industry trends, to show irreplaceable communication value
With the core advantages of mandatory reading attributes, high-net-worth customer groups, low cost and high conversion, it has become an efficient channel for brands to accurately reach target users, and its international route growth dividends, membership system linkage capabilities and policy support have further consolidated its long-term investment value. For performance advertisers, they can focus on domestic tourism routes and combine QR code interaction to achieve a closed loop of conversion
The investment value can be deeply analyzed from five dimensions: scenario monopoly, high-net-worth customer reach, cost-benefit ratio, ecological synergy and policy dividends
For example, business class boarding pass advertisements can be matched with brand customized copywriting to strengthen professional and reliable brand associations, in addition, cooperation with international events such as the Osaka World Expo can further enhance the international endorsement of the brand
The core investment value lies in the irreplaceability of the high-net-worth attributes and scenarios of its audience, and Juneyao Airlines' customer base is mainly business travelers, family travel and travel experts, who are highly sensitive to service quality, consumption decision-making efficiency and brand tonality, and have strong spending power
The broadcast efficiency benefits from its high exposure and dynamic adaptability, and the advertisement continues to be displayed throughout the whole process of passengers from the check-in hall to the cabin, covering key periods such as check-in, boarding, and flight, forming a dual effect of "high-frequency reach scene linkage"
