- Photos
- Specs
- Advantages
- Value
- Media Map
| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：Film | Duration：/ |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：month |
As an essential carrier for in-flight beverage services such as orange juice and mineral water, paper cups are compulsorily exposed during passenger use, combined with the closed cabin environment, which can deepen brand memory and enhance the image of "elite travel"
The paper cup advertising pictures are centered on themed customization, enhancing the visual impact through high-saturation colors and IP elements to enhance the immersive experience of passengers
Through high-frequency contact, portable communication and scene integration, it has become an efficient carrier for brands to reach high-end people, and its synergy with luggage racks and other media has built a complete link from visual impact to behavior transformation
For brands that pursue precise delivery and long-term communication, this medium not only has a high return on investment, but also subtly shapes brand perception in the flight experience through detailed design
The media advantages of paper cup advertising are mainly reflected in four aspects: accurate reach of high-net-worth individuals, forced exposure in closed environments, and integration of cost-effective and immersive scenes
The cabin environment is isolated from external information interference, passengers' attention is highly concentrated, paper cups are used as an essential carrier for drinks, and the use process forms forced exposure, and the advertising arrival rate is significantly higher than that of terrestrial media
Aviation media is naturally associated with the "elite travel" label, and paper cup advertising directly enhances the high-end image and credibility of cooperative brands with the help of Loong Airlines' brand potential energy
The investment value is mainly reflected in four dimensions: accurate reach of high-net-worth individuals, forced exposure scenarios, low cost and high return, and brand value-added effect
The cabin is isolated from external information interference, and the paper cup is used as an essential carrier for drinks, forming 100% forced exposure during use, and the advertising arrival rate is significantly higher than that of ground media
The air passenger group includes business people, travel enthusiasts, etc., with high spending power and purchase intention, and is the target customer expected by many brands
When passengers use paper cups to drink drinks, the advertisement will directly enter their field of vision, the attention rate is extremely high, and the advertising information can be effectively conveyed
With its four core advantages: mandatory reach of scenes, high-net-worth audiences, low-cost and high-efficiency, and brand empowerment, long-term aviation paper cup advertising has become an ideal choice for luxury goods, finance, cultural tourism and other industries
Loong Airlines' passengers are mainly business people and middle- and high-income groups, and its route network covers economic hubs such as Hangzhou, Beijing, and Guangzhou, as well as the "Belt and Road" international routes
Compared with the static display of luggage racks in the aircraft cabin, paper cup advertising forms a "visual anchor" effect through short copywriting and brand identity that combines graphics and text
For example, Loong Airlines uses degradable paper cups and emphasizes the concept of "green flight" in its advertisements to attract environmentally conscious high-net-worth individuals
