- Photos
- Specs
- Advantages
- Value
- Media Map
| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：Film | Duration：/ |
| Location： | Min Qty：1 | Operating Time：0-24o'clock |
| Size：/ | Min Period：month |
Promote high-end business services, technology products or enterprise solutions, accurately reach decision-making people, link destination hotels and scenic spots for scenario-based marketing, and activate the emotional resonance of passengers
Through accurate audience positioning, scenario-based design and technology empowerment, it has built a unique competitiveness in the field of aviation media, and in the context of the continuous expansion of the high-end consumer market, this media is not only an efficient carrier of brand communication, but also a strategic resource for commercial value transformation
Its practicality, mandatory and emotional links have the triple advantage of maximizing advertising effectiveness in closed scenarios and becoming a brand to reach high-net-worth individuals
The paper cup is placed in the core area of the small table, and passengers are in high frequent contact when eating and drinking tea, forming a passive strong exposure
Xiamen Airlines paper cup advertising uses environmental protection genes to reduce audience resistance, achieves compulsory exposure through high-frequency usage scenarios, and empowers brand emotional value through cultural immersion design
Achieve high penetration through forced exposure scenarios, and empower brand premiums through cultural immersion and light interactive design. Its cost advantage and cross-media synergy capabilities provide investors with an over-the-air marketing entrance with both social responsibility and commercial returns
As a high-frequency contact item in the cabin, paper cups are easy to achieve interactive drainage through QR codes and other designs, and the placement of small tables is combined to force passengers to reach passengers, improving advertising creative space and conversion potential
Form a "non-sensory reach" effect in a closed environment. Compared with the fragmented communication of traditional media, the memory retention rate is significantly improved, and this mandatory scenario-based communication logic makes brand information form a strong correlation with user needs, especially suitable for the penetration of high-end consumer goods, luxury goods and service brands
Xiamen Airlines is famous for service projects such as Skyline Reading, integrating tea culture, literary reading and other elements into the flight experience, and airplane paper cup advertising can be linked with this service concept, such as implanting tea culture stories in tea services, or showing Xiamen's local customs through paper cup design, realizing the deep binding of brand and regional culture
The core advantage lies in its high-frequency contact characteristics, the paper cup in the cabin as a must-have for passenger catering services, the use scene is naturally integrated into the flight experience, passengers must interact with the advertisement when eating, drinking water, forming a passive attention communication effect, the advertising exposure time in this scenario is concentrated and compulsory, especially in short-haul flights, the advertising memory point is significantly higher than that of traditional media
For brands that want to take advantage of high-end customer groups and green image, Xiamen Airlines' paper cup advertising resources have both communication depth and commercial value, especially suitable for food and beverage, health products, environmental protection brands and local enterprises
Exposure efficiency: High-frequency contact forced access in a closed environment, recall rate up to 70%
