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- Media Map
| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：Film | Duration：/ |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：month |
The core value lies in the high demand matching of its audience, Spring Airlines passengers are mainly young and middle-aged groups, sensitive to cost performance and rely on real-time information for consumption decisions, and paper cup advertisements are designed through short and concise graphic designs, combined with passenger dining scenes
Through the continuous innovation of aircraft advertising, it not only consolidates its leading position in the field of aviation marketing, but also provides brands with a new path to connect high-net-worth users
As an important part of its low-cost aviation media system, it realizes high-frequency penetration of the brand through customized carriers
As an essential container for in-flight drinks, paper cups naturally touch the cup advertisement when drinking, and an average of 1-3 paper cups are used in a single voyage, forming a repeated contact effect
Mobile phones cannot be used throughout the flight, paper cup advertising has become an important visual focus, and the brand exposure time is throughout the flight
Support full-color printing enterprise LOGO, Slogan or IP image (such as the two-dimensional character "Ah Qiu"), combined with food-grade thickened materials to enhance the brand texture
Disposable paper cups used to provide drinks to passengers are a necessity for passengers to replenish water during the flight, and when passengers use paper cups, their eyes are very easy to focus on the advertising content on the paper cups, and the advertising attention is extremely high
With its high attention, wide range of delivery, flexible delivery cycle and diversified pricing system, it builds a bridge of communication between the brand and passengers and helps the brand communicate efficiently
Paper cup advertising usually adopts the method of printing, displaying brand information, product pictures, slogans, etc. on the outside of the paper cup, and can use four-color printing technology to present a clear and vivid picture, whether it is a simple brand logo or a detailed product introduction, it can be accurately presented
The paper cup is an essential carrier for passengers to receive drinks during the flight, and passengers will naturally focus on the cup body in the process of holding and drinking, and the advertising content will form a one-on-one close contact with passengers, and there is almost no information omission
Spring Airlines cabin paper cup advertising takes high-frequency contact, forced attention, scene adaptation, and controllable cost as its core advantages, especially suitable for brands that need to be close to passengers' daily interaction scenes and strengthen brand memory, and is a "small but fine" efficient communication choice in the cabin media matrix
Compared with the dynamic production cost of cabin TV advertisements and the customization cost of small table advertisements, paper cup advertisements have a mature printing process, lower production costs, and can flexibly control the budget by adjusting the number of placements, which is suitable for small and medium-sized brands or short-term promotional activities
Regardless of whether the passenger is in economy class or other classes, as long as the drink is consumed during the flight, the advertised paper cup will be used, and there is no "seat position limit" to achieve undifferentiated coverage for all cabin passengers
The passenger group covers business people, travel enthusiasts, family travelers, etc., and paper cup advertising can reach people of different ages, occupations, and consumption levels, especially suitable for brands that need to cast a wide net
