Media Resources

LED takes the central spotlight in the mall's three‑dimensional visual experience. Leveraging the large atrium high‑ceiling structure, a single screen covers passenger flows across the first to third floors, capturing crowds across all scenarios including escalator passages, atrium rest areas, shopping check‑ins and event gatherings.

LED large‑screen at the atrium on Level 2, Gate 3 inside the venue, is a prime dual‑position media covering the main mall entrance and the core atrium, occupying a high‑exposure, high‑focus core communication spot within the mall.

This location sits at the key intersection of the upward pedestrian flow from the main Northeast Entrance and the two‑story open‑air atrium. It is the primary visual focal point for customers who enter through the Northeast Entrance and travel up to the second floor via escalators or elevators.

Adjacent to Metro Lines 2 and 5, it covers the entire mature residential area of Jinshan with a huge passenger‑flow base, serving as a core commercial landmark for family consumption and trendy social activities among young people in southern Fuzhou.

Leveraging the vertically staggered balcony structure of the atrium, the large‑screen delivers a multi‑perspective visual experience with profound depth. Combined with the brilliant dynamic LED large‑screens on the shopping mall’s facade, the internal‑external linkage creates a three‑dimensional visual enclosure, greatly boosting brand visibility and memorability.

Gate 1 serves as the main entrance and exit of the shopping mall and the primary passage for consumers to enter and leave the venue. The atrium on the 2nd floor is a multi‑story high‑ceiling space connecting multiple floors. It overlooks the corridors on Floors 1‑4 upward and the main activity area on the first floor downward, making it a prime visual spot within the mall.

Leveraging the spacious layout with an atrium void, it enables full‑domain visibility spanning the first to third floors, greatly reducing propagation loss. Its audience reach rate far exceeds that of ordinary on‑site advertising spots, effectively capturing the attention of floating crowds across the entire venue at high frequency.

The core area of the South Square of the National Aquatics Center directly faces the Bird's Nest and the Water Cube, the two world‑class Double‑Olympic landmarks. It occupies the park’s prime viewing and photo‑spotting vantage point. The square features spacious and flat ground with no buildings or trees blocking the view, delivering a fully unobstructed panorama and excellent viewing angles.