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- Specs
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- Media Map
| Area：Hainan | Type：airport | Frequency：680 |
| Address：Haikou Meilan Airport | Format：led | Duration：15s |
| Location：T2 Three-Story Central Business Area | Min Qty：1 | Operating Time：0-24o'clock |
| Size：14.88m×3.84m | Min Period：4weeks |
Located above the atrium or main passage of the central commercial street on the third floor of T2, this is the only path for passengers to pass through after completing check-in to go to the security and waiting areas. All domestic departing passengers must pass through or stop briefly in this area, with nearly 100% reach, ensuring that brand information repeatedly enters their line of sight to form deep memory and enhance brand tone and emotional connection.
As a mandatory buffer and consumption decision area for passengers after check-in, the central commercial area has dense foot traffic. LED content can be played in high-frequency rotations to effectively reinforce brand memory and create a screen-store-person linkage with nearby duty-free stores, Hainan specialty retail, and dining brands, stimulating immediate interest and in-store conversion.
Relying on the commercial consumption scenarios of the free trade port’s core aviation hub and a massive stream of high-quality passengers, it becomes a rare digital media asset for brands to reach high-potential domestic consumers and achieve an efficient exposure-to-conversion chain. The LED uses high-definition, large-scale specifications, coupled with professional light and shadow calibration technology, delivering dynamic visuals with rich colors and strong visual impact. It can flexibly support brand image videos, promotional animations, interactive content, and other multi-format materials.
As the core digital media carrier of the integration of aviation and commerce in the free trade port, it not only serves as an efficient communication window for brands to capture the domestic consumer market but also acts as a strategic marketing resource to leverage policy advantages and achieve long-term investment value.
Leveraging four core advantages—prime golden location, high-net-worth duty-free travelers, immersive commercial scenarios, and high-definition technology enablement—it has become the golden medium for duty-free marketing on Hainan Free Trade Port's offshore islands, providing brands with full-link communication value of high exposure, strong memorability, and quick conversion. It is the essential pathway for passengers heading to gates after security checks, covering 100% of departing traffic.
LED media perfectly integrates the four key marketing elements of traffic, scenarios, technology, and policy. It is not only a medium for brand exposure but also a core component of the offshore duty-free consumption ecosystem, offering advertisers an irreplaceable high-value marketing platform.
With deep synergy between scenarios and media, strong technical support, and precise value reach, it builds differentiated communication competitiveness. Supported by the concentration of high-end commercial formats and the policy benefits of the Free Trade Port, LED has become not just a high-quality carrier for brand messaging but also a key bridge linking mid-to-high-end consumer demand with brand value.
Relying on Meilan Airport T2's annual passenger throughput of 35 million, it accurately targets business travelers, high-end tourists, and other mid-to-high-end consumer groups, ensuring efficient brand message delivery and covering passengers' core leisure, dining, and shopping scenarios after security checks. By deeply integrating into upscale commercial consumption scenes and precisely connecting with mid-to-high-end consumer needs, it creates a highly efficient, precise, and high-value communication chain for brands.
