- Photos
- Specs
- Advantages
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- Media Map
| Area：Hainan | Type：airport | Frequency：360 |
| Address：Haikou Meilan Airport | Format：led | Duration：15s |
| Location：T2 Level Arrivals Drive | Min Qty：2 | |
| Size：18m×2.8m×1 side | Min Period：4weeks |
This LED is located directly above the arrival lane on the first floor of Terminal 2 (T2) and serves as a visual focal point that all domestic arriving passengers pass through after exiting. It is also the main thoroughfare for pick-up vehicles that stop or drive slowly. Whether walking passengers or those in vehicles, no one can bypass this visual path, enabling seamless coverage of both arriving passengers and pick-up audiences with high-value exposure.
The LED on the first-floor arrival lane of T2 has become an important visual window connecting the air gateway with the city’s image. Its high-frequency exposure not only increases reach but also reinforces audience memory through repeated stimulus, making it particularly suitable for scenarios that require rapid attention-grabbing, such as new product launches, festive marketing, and city tourism promotion. Thanks to its unique location and communication characteristics, it demonstrates significant advantages among high-end outdoor digital media.
The full-color outdoor LED advertising media above the arrival lane on the first floor is one of the key visual touchpoints in the airport arrival flow. It precisely covers all passengers arriving by taxi, ride-hailing, private car, or airport bus, reaching 100% of T2 arriving passengers and pick-up personnel, including business travelers, tourists, and local residents. It covers over ten thousand travelers daily.
Leveraging the opportunities presented by the construction of the Hainan Free Trade Port, it helps brands seize regional market opportunities and reach travelers from Southeast Asia and around the world. As the first outdoor media travelers encounter upon arrival, it enjoys high advertising acceptance due to passengers being in a state of focused attention and fresh arrival.
LED reaches 100% of passenger traffic coverage, delivering a stunning visual impact, gold contact points, high-net-worth clientele, and five core advantages from the Free Trade Port policy. It has become the preferred outdoor media for brands entering the Hainan market, enhancing brand image, and accurately reaching target customers, especially suitable for high-end industries such as tourism, duty-free, real estate, automotive, and finance.
The core investment value of LED lies in the perfect combination of scarce traffic, precise conversion, and policy dividends. It not only brings immediate sales growth for brands but also enhances long-term brand value through endorsement in high-end scenarios. During the critical period of the Hainan Free Trade Port's closure management operations, this media, as an irreplaceable core resource, will see its investment value continue to rise.
The core of this media's investment value is in building a three-dimensional value model of traffic scale × scene quality × conversion efficiency. Each aspect has significant market competitiveness, and together they create an investment return potential far exceeding that of ordinary outdoor media. Airports, as the city’s gateway and transport hub, provide natural high-end scenario endorsement for brands, reinforcing their premium positioning and credibility, and enhancing brand favorability and trust among target customers.
LED is not only an efficient traffic entry point but also a strategic media resource that integrates geographical advantage, visual impact, and brand empowerment, providing advertisers with communication value that combines both breadth and depth.
