How much does an elevator advertisement cost for one yuan? Three key factors determine your final quote

When considering advertising on Focus Media, the first question that usually comes to mind is: "What is the price of a Focus elevator advertisement?" This seemingly simple question is actually a complex business decision-making system. As the leader of elevator media in China, Fenzhong's price is not a fixed number, but a dynamic range composed of multiple variables.
Directly answering 'an advertisement ranges from thousands to tens of thousands' is not only unhelpful, but may also mislead your decision. This article will systematically break down the composition logic of advertising prices for Fenzhong elevators, allowing you to understand the pricing like a professional and make the most cost-effective advertising decisions.

1、 Core concept: Firstly, understand what "one piece" refers to?
Before discussing prices, it is necessary to clarify the carrier of the "one piece" advertisement. There are mainly two mainstream media in Fenzhong Elevator:
Elevator frame poster (static): A paper or new material poster frame installed on the inner wall of the elevator car, usually fixed in size. This is the most classic and widely covered form.
Elevator Smart Screen (Dynamic): A LCD display screen installed inside the elevator car that can play video advertisements for about 15 seconds. Capable of combining sound and image, and rotating multiple advertisements.
When people ask about the price of a segmented elevator advertisement, they usually refer to one of the two options mentioned above. The cost models of the two are similar, but the unit price of smart screens is usually higher than that of frame posters at the same location due to their dynamic display capability.
2、 Price Composition Decoding: 5 Core Variables that Affect Single Block Cost
The final quote for a segmented advertisement is the result of the combined action of the following five core factors. By understanding them, you gain the initiative in negotiations.
Variable 1: City level (maximum influencing factor)
This is the primary dimension of price stratification. Fenzhong divides cities across the country into multiple tiers:
First tier cities (North, Shanghai, Guangzhou, Shenzhen): The highest single advertising price is usually in the core business district and high-end community, starting from tens of thousands.
New first tier and strong second tier cities (such as Hangzhou, Chengdu, Nanjing, Wuhan, etc.): Second in price, they are key advertising areas for many national brands.
Third - and fourth tier cities: relatively affordable prices, suitable for regional brands or channel sinking strategies.
Conclusion: The price of one screen in Shenzhen CBD may be equivalent to the total of 10 screens in a third tier city.
Variable 2: Property/Building Attributes and Grade
Within the same city, the value of the building itself directly determines the value of the advertising space.
Building types: Top tier office buildings, high-end shopping centers, large hospitals, and high-end residential communities are priced much higher than ordinary residential buildings or old office buildings.
Crowd value: The popularity of the companies that settle in the building (such as Fortune 500 companies) and the average income level of the residents are the hidden key factors in pricing. Fenzhong has a huge building database for rating.
Variable 3: Specific location of advertising space inside the elevator
Even in the same elevator, different positions have different values.
Frame poster: The "golden position" facing the elevator door and level with the passenger's line of sight, priced higher than the side or corner position.
Smart screen: Whether the installation height and angle are easy to view will affect its pricing.
Variable 4: Placement cycle (duration)
Focus ads are usually sold on a weekly or monthly basis. Pricing follows the following principles:
Short term advertising (such as 1-2 weeks): The highest unit price, usually used for event marketing or new product flash sales.
Long term advertising (such as over 1 month): can receive significant discounts and a significant decrease in unit price. This is the mainstream choice for establishing brand awareness, pursuing high-frequency and repeated outreach.
Variable 5: Procurement Quantity and Combination Strategy
This is the key to obtaining discounts.
Single point purchase: Only buy one screen or one building, with almost no bargaining space.
Package procurement: Focus will launch products that are billed based on "cost per thousand impressions (CPM)" or "package package" (such as covering 100 high-end communities in a certain city). Purchasing packages is a common way to obtain better unit prices and achieve scale coverage.
3、 Four steps to obtain your accurate budget and quotation
After understanding the pricing logic, you can obtain a targeted quotation through the following steps.
Step 1: Clarify your marketing goals and target audience
This determines the direction of resource selection. Do you want to influence business elites in first tier cities or young families in second - and third tier cities? The clearer the goal, the more efficient the subsequent screening.
Step 2: Determine the core geographic scope for advertising
National coverage: Choose a multi city combination package.
Key City Campaign: Focus on 1-3 core cities and conduct saturated advertising.
Regional penetration: targeting specific administrative areas or commercial districts of a city for advertising.
Step 3: Contact the official or authorized agent of Fenzhong for inquiry
This is the only way to obtain a formal quotation. You need to clarify with the salesperson:
List of target cities.
Expected building type (office/residential/mixed use, etc.).
Preliminary budget scope and intended investment period.
Professional advice: There are also professional elevator advertising companies like Tianci Media in the market. As an important partner of Fenzhong, they can not only provide official standard quotes, but also, due to their professional integration capabilities, sometimes strive for better package combinations or provide cross media integration strategies (such as combining outdoor large screens) for customers, thereby achieving higher cost-effectiveness.
Step 4: Analyze the quotation list and focus on the core indicators
After receiving the quotation, don't just look at the total price. Key attention should be paid to:
Number of buildings covered: How many buildings have been invested in total?
Daily coverage: This is the core data for evaluating exposure.
Cost per thousand impressions (CPM): This is the golden indicator for measuring media purchasing efficiency and can be used to horizontally compare the cost-effectiveness of different solutions.

4、 Common price misconceptions and pitfalls avoidance guide
Misconception 1: Blindly pursuing the "lowest unit price".
Avoiding pitfalls: Low prices may mean poor building quality and location deviation. Effective advertising is' in the right place, for the right people to see ', rather than simply' cheap '. To pursue a healthy CPM, rather than absolute low prices.
Misconception 2: Believing that "just try investing for a week" is enough.
Avoiding pitfalls: The core value of elevator advertising lies in the "repeated and forced reach" of a fixed audience, thereby forming brand memory. Short term one or two week advertising often ends before entering the audience's mind, with limited effectiveness. It is recommended to start at least on a monthly basis.
Misconception 3: Only ask about the price of a single screen, not about the overall strategy.
Avoiding pitfalls: Mature media purchasing is strategy first. First, clarify the 'desired effect', then calculate the 'required effective exposure', and finally determine the 'required budget'. Directly asking for unit price can easily lead sales to unsuitable packages.
Misconception 4: Neglecting the coordination between creativity and advertising.
Avoiding pitfalls: No matter how expensive the advertising space is, if the creativity is mediocre and the information is confusing, it is also a waste. Be sure to allocate a budget for excellent creative content to ensure that the advertising visuals can attract attention and convey core messages within 3 seconds.
Conclusion: Price is a mapping of strategy, not an isolated number
Returning to the original question: "What is the price of a segmented elevator advertisement?" Now that you understand, the answer is a formula: (city level x building value x location x duration) x procurement strategy.
Therefore, the correct path of thinking should not start with "how much does it cost", but with "who my brand needs to influence, where, how long, and what goals to achieve". When your strategy is clear, price becomes a necessary resource investment to achieve this strategy.
For companies that are new to or looking to optimize their advertising efficiency, seeking consulting services from professional institutions such as Tianci Media can often help you develop a more scientific budget allocation plan through their experience and resources, allowing every penny to be spent on the key points of building a brand moat. In enclosed elevator spaces, every encounter with consumers should be carefully planned and maximize value.