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As one of the most strategically valuable visual focal points within Terminal 2, this LED screen leverages the unique characteristics of the mixed-traffic space to achieve comprehensive coverage of the three highly active passenger flows: departures, arrivals, and transfers, effectively capturing travelers' attention and extending viewing duration.

Located in the baggage claim hall, a must-pass area for international flight passengers upon arrival, adjacent to the baggage carousels and main passageways, the design leverages the modern spatial structure of the terminal and integrates into the environment in a modular, standardized airport lightbox format, achieving a high level of harmony between brand information and passenger behavior.

This media is located at the core point of the international arrivals process, in the baggage carousel area that passengers must pass through after completing immigration. It is designed with a 360° fully enclosed structure around the central pillar of the terminal, providing seamless visual coverage.

As an important traffic node for passengers upon arrival, this area is specially equipped with a carefully designed set of light boxes to enhance the overall environment quality and strengthen brand communication effectiveness. Passengers typically spend an average of 1–2 hours in the international baggage claim area, using this period of captive attention to achieve high-frequency, immersive exposure.

Located at the core consumer path of the international passenger outbound process, this LED media serves as a prime setting where high-end consumers are highly concentrated, have ample dwell time, and strong purchasing intent. It is a strategic communication platform for brands to reach high-net-worth outbound travelers and achieve both brand awareness and sales performance.

The Gemini LED advertising media in the baggage claim area is a high-end digital communication platform with strong visual dominance in the airport's core arrival flow. Its location is right in the visual focal point that passengers must pass after picking up their luggage and before entering the arrival hall, making it a prime window for brands to capture the first impression upon landing.

Relying on the closed vertical traffic spaces of high-quality residential areas in the city core, the advertising creates a high-frequency, precise, and immersive community media communication platform, significantly enhancing ad recall and conversion intent.

Relying on the gated management flow of high-end residential communities, all vehicles and visitors must pass through the main entrance barrier. The audience reached by the advertisement highly overlaps with the commercial consumption scenes within a 3-kilometer radius of the community, enhancing advertising efficiency.