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The spot is right next to the station's main transfer area, bringing together subway transfer passengers, travelers waiting around, and self-driving parking customers—a triple boost of quality foot traffic. It's a rare prime location in the West Station underground connection area, and whether passengers are on the move or standing still, they can easily catch the ad content.

The area sees a dense flow of people, and ad display times are stable with high coverage. In such a crowded environment, ads have a very high reach, making it great for brands looking for high exposure promotion.

The passage forms a two-way circulation pattern, with long rectangular light boxes on the east and west sides spanning the atrium beams. Passengers going up or down can see the entire display just by looking up, and during the long walk, the visuals are always in view, with no blind spots or crowd obstructions causing parts of it to be missed.

The entire corridor is straight with no branches, no diversion of passenger flow, and no detour paths. All exiting passengers pass through 100% of the route. Media panels are arranged in double rows on both sides, aligned with passengers' line of sight, giving them plenty of time to fully read brand graphics and information.

Located right at the entrance of the taxi waiting area on the B2 level of the North Square, facing the queue of people, it allows for precise guidance where 'what you see is what you choose,' giving the ad more chances to interact deeply with travelers and effectively strengthening brand recall.

Right opposite Exit 2 North is the first big screen that passengers see when they arrive in Beijing and exit the station. Its location is super eye-catching, right in the path everyone takes when leaving the station, and it can grab travelers’ attention at first glance.

The spot has an open, unobstructed view with no columns, turnstiles, or signs blocking it. Passengers can face the big screen straight on as they exit, creating a naturally unavoidable exposure scenario, with ad effectiveness reaching over 90%.

Located at the absolute core of the B2 level of Beijing West Railway Station, it precisely sits at the intersection of the South 3 and South 4 high-speed rail exits and the two-way access routes of Metro Lines 7 and 9. It's the only essential transfer hub for switching from high-speed rail to metro or connecting from metro to high-speed rail across the entire station.