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Through the high-frequency exposure of community barrier gate advertisements, brands can deeply penetrate this high-value demographic, establishing trust and a sense of intimacy. As entrances and exits are places that residents pass through daily, with stable traffic and frequent interaction between vehicles and people, they provide a natural high-reach scenario for brand communication.

The iconic three-dimensional advertising structure standing next to the driveway outside the main entrance of the terminal serves as the first visual touchpoint for passengers entering the T1 domestic departure process. It covers the flow of both domestic and international departing passengers, achieving high-density exposure and providing both brand display and efficient communication value.

Located at No. 146 Qianlingshan Road, Guanshanhu District, vehicles entering and exiting the community must pass through a barrier gate. On average, this occurs 2–4 times per day. During the 3–5 seconds of waiting for the barrier to rise and fall, the line of sight naturally focuses on the machine box and the barrier advertisement, creating an inescapable, unavoidable viewing situation.

This media is located on the main road through which vehicles must pass to enter and exit Jinshi Community, the core residential area of Yunyan District. Drivers naturally pay attention to the space ahead while waiting for the barrier to rise or fall to ensure safe passage, creating a mandatory viewing effect, with an effective information reception rate of over 70%.

A high-density, high-reach static advertising cluster located underground on Nanjing West Road in Shanghai’s core business district, covering the upper-level passage of People’s Square Station that connects Lines 1, 2, and 8. It enhances brand image and precisely reaches high-net-worth audiences.

As Exit 10 directly connects to the high-end commercial area of Nanjing West Road, and is adjacent to city landmarks such as the Shanghai History Museum, Shanghai Grand Theatre, and Raffles City, it sees a daily footfall of over 350,000 people, with peak numbers exceeding 500,000 during holidays.

Located above the international departure security checkpoint entrance and queuing area on the third floor of Terminal 2, directly facing all departing passengers who have completed check-in and are about to go through security, covering 100% of international departing traffic, it is a key medium for the brand to efficiently reach travelers during the golden waiting period before departure.

This set is deployed in the domestic baggage claim hall on the first floor of Terminal 2, adjacent to all domestic baggage carousels, covering the entire path of passengers from exiting the arrival corridor to retrieving their luggage and leaving the hall, forming an all-encompassing, high-frequency brand information surround.