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Right opposite Exit 2 North is the first big screen that passengers see when they arrive in Beijing and exit the station. Its location is super eye-catching, right in the path everyone takes when leaving the station, and it can grab travelers’ attention at first glance.

The spot has an open, unobstructed view with no columns, turnstiles, or signs blocking it. Passengers can face the big screen straight on as they exit, creating a naturally unavoidable exposure scenario, with ad effectiveness reaching over 90%.

Located at the absolute core of the B2 level of Beijing West Railway Station, it precisely sits at the intersection of the South 3 and South 4 high-speed rail exits and the two-way access routes of Metro Lines 7 and 9. It's the only essential transfer hub for switching from high-speed rail to metro or connecting from metro to high-speed rail across the entire station.

Being the highest-rated media in the Shanghai Metro, it's a rare landmark-level static advertising resource across the entire line. The spots are carefully selected based on passenger flow, spending power, and location, making them unique and not replicable. Different from ordinary A/A++ regular stations, they naturally come with premium traffic credibility, making them a prime ground for brands to capture the core mindset of Shanghai.

The main transfer passage at Yishan Road for Lines 3, 4, and 9 is the only route for cross-line transfers, with no detours or diversions, covering 100% of passenger flow. The underground low-light environment provides clear, even visuals without reflections, fully showcasing brand campaigns and product details with a strong visual impact.

The media uses a combination of a central dynamic lightbox and wall stickers. It’s a rare non-standard immersive media that mixes movement and stillness. In underground, low-light environments, it has strong visual impact, quickly grabbing the audience’s attention from a distance, and greatly boosting how long people notice the ads and remember them.

Passengers stay on the stairs for 20–40 seconds, looking at the screen up close. In an enclosed underground environment with minimal outside distractions and low phone attention diversion, the media reaches effectively over 98%, covering the core prime media areas for young high-net-worth individuals in southwest Shanghai.

The station is located in the main transfer corridor at People's Square for lines 1, 2, and 8, which is the highest level S-grade hub of the Shanghai Metro. The station handles an average daily passenger flow of over 1.01 million. All passengers transferring across lines have to go through the whole corridor, with no detours or separate channels, and the walls on both sides are fully covered within passengers' sight for the entire way.