- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Tianjin | Type：Elevator | Frequency：0 |
| Address：The intersection of Yong'an Road and Bao'an Street, Hexi District | Format：framework | Duration：0 |
| Location：Ande Apartment | Min Qty：1 | |
| Size：550mm*700mm | Min Period：week |
Located in the mature residential areas of the six districts of Tianjin, the households are primarily urban white-collar workers aged 25–45, young families, and stable middle-class residents. This demographic is sensitive to quality of life and represents a high-value target audience for industries such as education, home furnishings, health, automobiles, finance, and local services. The advertisements provide mandatory, repetitive exposure, effectively enhancing brand recall and information reception rates.
Unlike dynamic video ads that overwhelm with information, static visual ads make it easier for residents to read content voluntarily in a relatively relaxed state, increasing memory retention by four times. These ads precisely target the household decision-makers, creating a complete scenario loop from advertisement to demand to purchase.
As a daily visual touchpoint for residents when going up and down the stairs, the ads do not take up extra space. During the approximately 30 seconds spent in the elevator, brand information is naturally integrated into home-like scenes, acting as a gentle link connecting brands and community consumption. Adjacent to technology parks and research institutes, consumer demand is concentrated in education, home furnishings, health, and daily retail. Frame advertisements do not require mass propagation. With schools, hospitals, supermarkets, and parks densely surrounding the area, elevator frame ads can precisely match scenes with consumer needs.
Frame ads are closely tied to residents' daily lives, accurately responding to the surrounding community's facilities demands. Just 392 meters from Ander Apartment is People's Park, and only 988 meters from the Southwest Building Metro Station. Nearby schools, hospitals, supermarkets, and dining facilities are dense, effectively avoiding waste of advertising budgets on non-target audiences and ensuring that every investment translates into precise reach.
As a representative of high-quality communities in the urban core, it showcases six core media advantages through its enclosed spaces, high-quality audience, and frequent engagement characteristics. It is an ideal platform for local brands to achieve precise and cost-effective community marketing. By using the community as a circle, elevators as passages, and daily activity paths as links, it builds an urban community traffic entry point with low cost per thousand and high reach efficiency, making it an efficient media choice for brands to deeply cultivate the Tianjin local market.
Leveraging the strategic location on Yong'an Road in Hexi District and the mature residential atmosphere of the community, it becomes an effective communication platform for brands to deeply penetrate the local market. Serving as a daily vertical travel touchpoint for residents, the framed advertising, with its unique contextual value, creates a communication loop that is highly reachable, precise, and memorable, offering advertisers returns far beyond traditional outdoor media.
Advertising is not only a platform for information display but also a bridge for brands to establish emotional connections with the community. With its unique contextual advantages, it becomes a key to achieving outsized results in community marketing, realizing the triple value of precise audience targeting, mandatory engagement, and low-cost efficient exposure. It is a crucial media resource for brands to deeply cultivate the Tianjin local market and connect with the community's 'last mile' of communication.
The core location of Yong'an Road in Hexi District, dense residential population, and precise household consumption profile make it a low-risk, high-return, highly sticky community media. The advertisement format rooted in the community scene integrates the efficiency of precision marketing, providing advertisers with quantifiable investment returns and long-term brand value.
