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| Area：Guangzhou | Type：airport | Frequency：540 |
| Address：Guangzhou Baiyun International Airport | Format：led | Duration：5s |
| Location：T2 International Departure Duty-Free Area | Min Qty：1 | |
| Size：10.08×3.36 | Min Period：week |
The T2 International Departure Duty-Free Zone serves tens of thousands of outbound passengers daily. Its main customer groups are business elites, high-income families, overseas students, and cross-border travelers. These passengers generally have strong spending power, awareness of global brands, and a habit of duty-free shopping. On average, passengers spend 15–30 minutes in this area, actively browsing and comparing prices, showing high purchase intent, with a high acceptance of advertising and short conversion paths.
Relying on a unique environment where high-end global consumers are highly concentrated, have ample dwell time, and strong shopping intentions, a top-tier communication platform has been established that integrates high-net-worth engagement, strong consumption correlation, and immersive experiences. Media placements are set at key points such as duty-free store entrances, main corridors, and popular product display areas, creating a closed-loop where advertised content corresponds directly to on-site products.
As a mandatory area through which international departing passengers complete security checks and enter the shopping zone before boarding, the duty-free LED screens occupy core touchpoints during the passenger's shopping decision window. Passengers typically walk through the duty-free zone to get to their gates, being in a state of cross-border spending intent, making them far more receptive and attentive to advertising than in ordinary airport areas.
The T2 International Departure Zone handles 100% of the in-and-outbound traffic at Baiyun Airport, with an annual passenger flow exceeding 50 million, accounting for more than half of the airport's total traffic. Among these, business travelers make up over 40%, mostly aged 30-55, including mid-to-senior corporate executives, cross-border business travelers, and high-end tourists.
LED is the core media carrier anchored in high-end cross-border consumer scenarios. Relying on the gateway advantage of hub airports and the consumer attributes of duty-free zones, it builds a unique communication value system, deeply embedded in passengers' outbound routes, and is situated near key duty-free stores such as DFS and Shilla. The passenger routes are closely linked with the shopping scenarios, and its investment value lies in the multidimensional combination of scenario barriers, quality of target audience, hardware strength, and brand empowerment. It is not only a highly reachable advertising medium but also a tool for high-end brands to deeply cultivate the South China market.
With the four core advantages of prime location, high-net-worth audience, top display technology, and strong scenario relevance, it becomes a strategic media resource for high-end brand communication. It is particularly suitable for advertising in categories such as luxury goods, beauty, and premium tobacco and alcohol, enabling efficient synergy between brand exposure and consumer conversion. Brand messaging is conveyed more effectively, significantly enhancing brand recall.
Its irreplaceable prime location, precisely matched high-net-worth audience, top-tier display technology, efficient commercial conversion, and deep scenario integration make this media a strategic resource for high-end brands to enhance international influence and boost product sales. For companies pursuing both brand upgrading and sales growth, it can maximize brand communication effectiveness and return on investment.
