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| Area：Guangzhou | Type：airport | Frequency：320 |
| Address：Guangzhou Baiyun International Airport | Format：led | Duration：5s |
| Location：T2 Baggage Claim Area | Min Qty：2 | |
| Size：12×4.8 | Min Period：week |
The Twin-Star LED displays are symmetrically installed on both sides of the main corridor at the T2 domestic baggage claim exit. All domestic arriving passengers must pass through this area after collecting their luggage. Regardless of whether they have checked luggage, every passenger will stop and pass through this area, achieving full physical reach, ensuring zero omission of brand messaging without diversion. This media installation consists of two large, high-brightness LED screens, standing symmetrically on either side of the domestic baggage claim exit, resembling two shining stars, hence the name Twin-Star LED.
The Twin-Star LED at the exit of the T2 domestic arrival baggage claim area is a key advertising medium on the airport's arrivals level. Its unique dual-screen corridor layout and large visual scale ensure mandatory reach to domestic arriving passengers, making it a prime location for brands to showcase their image at the Guangzhou gateway hub.
As the core area with the highest passenger density and an average dwell time of 8–12 minutes, the baggage claim area has a daily footfall of over 80,000 people and attracts a high-intent audience who have completed their air travel and are entering the decision-making phase for consumption at the destination.
The LED integrates spatial exclusivity, premium audience quality, advanced technology, and scene relevance, providing high-end brands with a strategic communication platform that combines explosive reach and deep mental penetration. It is an irreplaceable top-tier advertising resource in the Greater Bay Area gateway hub. Supported by four pillars—spatial exclusivity, premium audience quality, technological superiority, and strong scene relevance—it creates a top-level communication platform that unites brand reach, deep cognitive engagement, and immediate consumer guidance.
As the only exit channel for domestic arriving passengers, the Twin LED screens ensure mandatory exposure to all domestic arriving travelers, leaving no traffic overlooked. Their reach efficiency is industry-leading. After collecting their luggage, passengers are in a relaxed state, making them more receptive to high-quality advertising content, with an average dwell time of 5-8 minutes, far exceeding other airport areas.
The two large LED screens are symmetrically positioned on both sides of the passage, creating an immersive advertising space. Passengers are surrounded by advertising content 360° as they walk, delivering a strong visual impact. The oversized screens combined with high-definition displays allow brand information to be clearly recognized even from a distance, effectively enhancing brand recall
Thanks to their irreplaceable location advantage and visual impact, these screens have become one of the most valuable advertising media in terms of investment at Guangzhou Baiyun Airport Terminal 2. They serve as a strategic placement for brands aiming to build nationwide influence, offering four major core advantages: 100% mandatory exposure, immersive passageway layout, large-scale visual impact, and precise coverage of high-net-worth audiences, providing brands with unparalleled communication effectiveness.
The investment value of LEDs lies in the multidimensional combination of situational barriers, audience quality, hardware capability, and brand empowerment. They are not only a high-reach advertising medium but also a strategic tool for high-end brands to deeply cultivate the South China market while radiating nationwide. They can deliver both short-term conversions and long-term brand accumulation.
