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As a landmark commercial complex in North Shanghai, the application of LED technology is green and low-carbon, combined with smart light control and scene innovation, providing a practical sample for the digital transformation of urban commercial space

The LED screen is located at the intersection of Tibet North Road and Haining Road, close to Qufu Road Station of Metro Line 8 and Line 12, with an average daily flow of 600,000 people and more than 900,000 vehicles

The ring LED screen in the atrium of the mall has become the visual focus, which uses P2.5 ultra-high-definition spacing technology to cover the 180° curved façade, and realizes 360° dynamic presentation without dead ends through the customized solution provided by Leyard

The LED screen system inside and outside the mall was built by Shanghai Sansi Technology, which reconstructs the visual experience of commercial space with high-specification and large-size display technology

With family customers as the core, Bailian Binjiang has built a low-cost and high-sticky digital ecological network through the scenario-based design and content operation of LED screens, providing investors with differentiated value space

The LED screen delivery strategy directly hits the core customer group of Bailian Central, family consumers, young white-collar workers and regional residents, and realizes precision marketing by pushing brand activities, limited-time discounts and merchant linkage information in real time

As a historical and cultural landmark in the Huaihai Middle Road business district, the layout and application of its internal LED screen are not only the epitome of digital transformation, but also a model of the integration of traditional business and modern technology

The LED screen launch strategy directly hits high-net-worth consumer groups, and the customer base of Hong Kong Plaza is mainly young families, white-collar workers and international business people, with strong spending power and a focus on quality life