As a high-level digital communication hub in the core business district of Lize Financial Business Zone, it demonstrates media value far beyond that of ordinary community malls, thanks to its strategic location, premium clientele, dual-screen setup, and strong social attributes.
No. 8 Xinwang North Street, Xihongmen Town, Daxing District, Beijing, adjacent to Beijing Huiju Shopping Center, IKEA, and the Jingkai Expressway. It is part of the mature southern Beijing living circle. Xihongmen Station on Metro Line 4 is about a 5–10 minute walk away, with multiple bus routes available and convenient parking for self-driving.
The atrium LED media, leveraging the area's core commercial district status, precise family customer structure, and Longfor's mature commercial operation system, possesses outstanding offline digital communication value. Combined with holiday marketing IP collaborations and member days, it enhances the on-site atmosphere and sense of engagement.
Jinbaohui is a multi-story commercial complex with seven above-ground floors and four underground floors. The atrium spans several floors, and the three-story atrium is usually located around the main vertical circulation core. It serves as an important transitional space connecting the 2nd-floor fashion retail and the 4th-floor lifestyle experience, and is close to the main entrance on the north side, making it a highly visible and highly trafficked area.
Located in the atrium on the second floor after entering through East Gate 3 of the mall, it is the core area where customers' attention naturally focuses after entering through the main entrance. The atrium space is open, and LED screens are typically suspended or embedded in the facade, allowing for clear, unobstructed visuals and enhancing information reach.
Located in the Gongzhufen commercial area, it is adjacent to the main road of the West Third Ring Road to the east and connects southward to the western section of Chang'an Avenue. Metro Line 1 is just a stone's throw from the shopping center. The area surrounding the project is densely populated with high-quality residents from military compounds, government agencies, and educational institutions. Within a 5-kilometer radius, premium communities are clustered together, with a population of nearly 1.77 million.
Located at No. 69 Fuxing Road, Haidian District, on the south side of the core open area of the Huanxi LIVE Park, it serves as an important visual hub connecting the main stadium, M Space Performance Hall, and the South Square commercial street. This LED is not an isolated advertising facility, but a key digital medium integrated into the immersive experience of the overall Jingxi Night City.
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