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- Media Map
| Area：Chengdu | Type：airport | Frequency：120 |
| Address：Chengdu Shuangliu International Airport | Format：led | Duration：10s |
| Location：T2 Departure Lane | Min Qty：4 | |
| Size：3m×3.5m=10.5㎡ | Min Period：4weeks |
The departure lane at T2 covers a large number of business travelers, high-end consumers, and cross-border travelers daily. The audience mainly consists of business professionals and high-spending individuals, possessing strong purchasing power and brand sensitivity. This provides precise marketing scenarios for high-value industries such as luxury goods, automobiles, finance, and cultural tourism. Four screens broadcast simultaneously to form a visual matrix, reinforcing memory points and enhancing communication impact.
Located on the mandatory route for T2 domestic departures, it reaches all private car, taxi, and ride-hailing passengers, ensuring extremely high contact rates. The surrounding environment is spacious and bright with no obstructions, ensuring clear visibility of advertisements, creating a multi-touch network, extending audience viewing time, and deepening brand impressions. Traditional static ads are more appealing and transmit information more efficiently.
The departure lane is one of the areas in the airport where vehicles stay the longest. Drivers and passengers naturally receive advertising messages while waiting or dropping off passengers, resulting in significantly higher effective exposure time than other outdoor locations. Situated adjacent to the T2 terminal departure hall entrance, it serves as the last key advertising touchpoint before vehicles leave, with a prime geographical location and prominent commercial value.
With the four core advantages of prime location, high-end traffic, high-definition dynamic displays, and scientific layout, it has become a highly commercially valuable advertising medium in the Southwest aviation hub. The media reach rate is 88.3%, passengers encounter ads on average 2.3 times, have high acceptance of advertising information, and information retention increases by 40%.
As a gateway to the city and a high-end venue, airports themselves symbolize brand premiumization in the media landscape, effectively enhancing brand awareness and reputation in Southwest China and even nationwide. LED screens, as modern communication tools, align with the technological and fashionable image positioning of high-end brands, reinforcing the connection between the brand and premium environments. Dynamic visuals contrast with static surroundings, effectively breaking visual fatigue, improving information delivery efficiency, and making the brand image more vivid and compelling.
With their unique location advantages, precise coverage of high-end audiences, and powerful communication effects, they have become the preferred media choice for many well-known brands for airport advertising. They are particularly suitable for industries such as luxury cars, high-end goods, financial services, and tourism, helping brands achieve leapfrog development. Advertisements stand out in bright environments, with extremely strong visual penetration.
These LEDs are not merely advertising placements but strategic strongholds for brands entering the Southwest market. By deeply linking premium environments, high-end audiences, and premium brand images, they assist brands in achieving rapid growth, increasing regional market share, and enhancing brand influence.
The media’s scarcity, Southwest market reach, and premium environment endorsement create a unique competitive advantage for brands, boosting recognition among target audiences and ensuring continuous growth in brand value. With their superior geographic location and strong communication impact, they have become one of the preferred advertising positions for many well-known brands in airports.
