- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Nanchang | Type：airport | Frequency：0 |
| Address：Nanchang Changbei International Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Arrivals | Min Qty：1 | |
| Size：8米（L)×2.3米(H) | Min Period：year |
The lightboxes are distributed throughout the static backlit lightbox media cluster in the domestic arrivals area of Terminal 2 (T2) at Nanchang Changbei International Airport. They focus on the complete passenger exit route after luggage collection—from the baggage claim area → mezzanine → first-floor hall/metro transfer—achieving 100% coverage of domestic arriving passengers, serving as the city-level primary visual touchpoint for brands entering Nanchang.
Terminal 2 handles the majority of domestic flight traffic, with an annual passenger throughput in the tens of millions. The lightbox media effectively reach domestic arriving passengers. Average dwell time in the baggage claim area is 5-15 minutes, and walking/waiting time in the arrival corridor is 3-8 minutes. Compared to the departure level, this is more conducive to in-depth information communication and brand memory retention. Passengers waiting for their luggage are more likely to focus on the advertisements, resulting in higher brand recall rates.
The lightboxes are precisely positioned along essential passenger routes, such as the airside arrival corridors, both sides of the luggage claim hall, and exit passageways, forming a continuous visual field and ensuring full coverage of domestic arriving traffic. As the last key visual touchpoint before passengers leave the airport, they can imprint brand information as the first impression on-site, completing a closed-loop marketing memory.
The core advantages of the lightboxes lie in forced closed-loop exposure in the arrival scenario, concentrated high-net-worth passenger flow, sufficient dwell time, and a low-interference, clean environment. Coupled with precise alignment with Jiangxi's high-end market penetration and cultural-tourism traffic, they represent a rare media resource for brands to achieve premium mental positioning in Jiangxi.
The T2 domestic arrival mezzanine lightbox is the first city touchpoint for brands entering Nanchang, combining four core values: mandatory reach, low-interference long dwell time, precise high-net-worth audience, and high-end brand endorsement. It aligns with three major marketing goals: shaping a high-end brand image, regional market penetration, and immediate local service conversion. Its core value lies in monopolized traffic flow, premium audience, efficient communication, authoritative setting, and outstanding cost-effectiveness.
With the comprehensive advantages of being the only path, precise audience targeting, peak timing, reliable format, and scenario empowerment, the lightbox forms the most certain communication high ground at the end of the airport arrival chain. It serves as a strategic media asset for brands to deeply cultivate the central market, achieve efficient penetration, and secure a gentle market position. Its irreplaceable locational value, high-density passenger coverage, and strong scenario alignment make it a core resource with highly assured communication within the Jiangxi airport advertising system.
Leveraging its hub gateway scenario, precise traffic layout, and access to high-net-worth passengers, it becomes a golden vehicle for high-end brand communication and local service conversion in Jiangxi. The lightbox is not simply an advertising display board; it is a value link rooted in the arrival scenario, connecting brands with travelers’ immediate needs. Its core advantages are manifested across four dimensions: scenario, audience, communication, and conversion.
