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| Area：Chengdu | Type：airport | Frequency：64 |
| Address：Chengdu Shuangliu International Airport | Format：led | Duration：10s |
| Location：Domestic arrivals and departures at T2 | Min Qty：66 | Operating Time：0-24o'clock |
| Size：55英寸 | Min Period：week |
The T2 Domestic Departure and Arrival TV Network is a core digital media platform covering the entire passenger flow at Terminal 2. Using 66 55-inch HD TVs, it creates a comprehensive communication network that reaches 100% of domestic departing and arriving passengers, offering brands a high-frequency, high-penetration channel, particularly suitable for industries such as high-end consumption, financial services, and cultural and leisure tourism that require precise access to high-net-worth individuals.
As passengers' attention is relatively focused, it is suitable for in-depth content displays such as new product launches and brand storytelling, enhancing brand awareness. TV media complements static media, with dynamic displays reinforcing static content, increasing brand information retention, and boosting advertising conversion rates by 2-3 times compared to single media.
The TV network covers seven key passenger areas: the T2 domestic departure hall, check-in area, security checkpoint, boarding area, arrival hall, baggage claim area, and connecting corridors, creating a full-process communication loop from departure to arrival, ensuring passengers encounter advertising at every critical point from entry to exit. This provides brands with endorsement in a high-end travel scenario and strengthens the value association among premium brands, high-end travel, and high-net-worth individuals.
The media platform leverages an unavoidable flow path, an irreplaceable audience, and a unique scenario to establish an efficient, credible, and engaging brand communication platform, enabling precise optimization of focus distribution and content rhythm to enhance advertising effectiveness.
The media not only provides quantitative communication effects, but also helps brands enhance their high-end image cognition through high-end airport scene endorsement, forming a closed loop of value between high-end people - high-end scenes and high-end brands
With the four core advantages of full-process coverage, accurate reach of high-net-worth people, scenario-based communication, and intelligent technology upgrade, it has become a strategic media for high-end brand communication in southwest China, providing brands with full-link communication value of accurate reach, in-depth communication, and long-term conversion
With its irreplaceable scene value, accurate crowd reach, and efficient communication effect, the TV network helps brands achieve the dual goals of high-end image enhancement and accurate customer conversion, builds a long-term competitive advantage of the brand in the southwest region, improves the investment conversion rate through the reach of high-net-worth people, and amplifies the investment value through scenario-based communication
With its four core advantages: 100% mandatory coverage, tens of millions of high-net-worth passenger flow, long-term in-depth reach, and high conversion potential, TV media has become the preferred airport media channel for brands to enhance their image and promote conversion
