- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Nanchang | Type：airport | Frequency：0 |
| Address：Nanchang Changbei International Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Arrival Mezzanine | Min Qty：1 | |
| Size：4.5米（L)×2.31米(H) | Min Period：year |
Located in the only indoor mezzanine passage connecting the domestic arrivals baggage claim area to the welcoming hall and ground transportation, all departing passengers must pass through here, with no diversion paths. This creates a naturally enclosed high-engagement scenario, with nearly 100% effective advertising exposure. Passengers spend an average of 2–4 minutes in this area, walking slowly with minimal environmental distractions, ensuring content is clear and easily readable. Advertising reading and recall rates are significantly higher than in fast-pass or open areas.
As a key node on the mandatory route from baggage claim to exit, there is no possibility of being missed. Compared to media in the baggage hall, the mezzanine environment is quieter and has fewer visual distractions, significantly enhancing ad recall, forming a three-dimensional, immersive viewing experience, greatly improving visual information reception efficiency. It also offers full coverage, stable exposure, and controllable costs, making it suitable for long-term brand image display and promotional information dissemination.
This is a mandatory stop and high-attention mezzanine area within the domestic arrival process of Terminal 2. After retrieving their luggage, passengers typically pass through this area via escalators or stairs to reach the first-floor arrivals hall or transfer passage. The airport handles over 13 million passengers annually, with a passenger demographic primarily of middle to high income and strong spending power, aligning well with high-end brand marketing needs.
The core value of lightboxes lies in their ability to create a golden path with low interference and long dwell time, precisely target high-value customer groups, provide 24-hour high-definition and stable exposure, and strongly interact with transfer scenarios. They serve both brand image building and conversion guidance, making them cost-effective premium media at airport arrival zones, suitable for deep brand image integration and reinforcement of core message memory.
The T2 domestic arrival mezzanine lightbox, with its prime mandatory exposure location, high-quality and precise high-net-worth audience, high-definition and stable media format, efficient and long-lasting communication effectiveness, and cost-effective deployment mode, has become the preferred media for brands entering the Nanchang market, reaching high-end customers, and achieving both brand and sales effectiveness. It creates a complete start-to-arrival process communication loop, maximizing brand exposure value in airport scenarios.
Lightboxes are premium media characterized by mandatory dwell, low interference, and prolonged contact, combining brand image building with immediate conversion capabilities. Coupled with the benefits of airport hub upgrades, their investment value is reflected in four dimensions: precise targeting, high memorability, stable returns, and differentiated barriers. Their core value is in locking in unavoidable high-value traffic at a controllable cost, achieving dual returns in brand image and immediate conversion.
