The core transfer trunk road in the station hall serves as the only mandatory passage for two-way transfer passengers as well as passengers entering and exiting the station, with no alternative detours available, inherently featuring high exposure. The enclosed station hall of the metro offers a clean and pure environment, where dynamic large screens can firmly capture the audience's attention.
Passengers have to pass through facing forward whether entering, exiting or transferring stations. The close viewing distance of 1 to 3 meters greatly raises audience attention, effectively reducing distractions caused by mobile phones. Its exposure intensity and memorability far exceed traditional static light box advertisements.
Escalator advertising reaches passengers in an unavoidable way, outperforming traditional advertising spaces in reach rate. Large-format visuals combined with dynamic technology greatly boost brand recall. Scenario-based content and interactive traffic generation directly drive sales. It features low costs, high audience retention and excellent cost performance, delivering both extensive exposure and strong brand memorability.
Do not follow blindly, stand atop the peak in your own right
Area: BeijingType: MetroFormat: FilmFrequency: 0
Every day, tens of thousands of passengers encounter these advertisements. Unable to use electronic devices while climbing stairs, passengers focus their attention on the ads, leading to a markedly higher information reception rate. The three-sided surrounding layout of the U-shaped area enables seamless connection of advertising visuals, delivering a complete and consistent display of the brand image.
Installed in enclosed areas within passengers' horizontal line of sight free from interference. Passengers can naturally receive information while waiting for trains or moving through passages, leading to high recall rate of core messages. The coverage extends to the entire rail network without blind spots. It supports full-scale deployment as well as targeted outreach to key areas to reach all metro passenger flows.
Platform screen door stickers are positioned at the optimal eye level for passengers. As an unavoidable core visual spot along passenger waiting routes, they allow passengers ample dwell time while waiting, delivering high attention rate and effective reach. With passengers fully focused, information can be received completely.
Arrange high-exposure core positions along passenger-dense traffic routes to achieve wide coverage and high efficiency. Large-size high-definition screens deliver strong visual impact, quickly capturing audience attention and strengthening information retention. They are highly adaptable and easy to coordinate with single creative displays, and can be combined to suit full-area promotion or key campaign launches.
Area: BeijingType: MetroFormat: Internal charter carFrequency: 0
Full train charter on Line 2 consists of exterior train wrapping and interior train advertising. It delivers all-day mobile coverage of major crowds across the east, west, south and north of the city. Leveraging the nearly 30-minute uninterrupted reading time inside enclosed carriages, it fully communicates information about campaigns, products and store conversions, building a complete conversion chain of "customer acquisition via exterior ads and brand engagement inside carriages".