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| Area：Nanchang | Type：airport | Frequency：0 |
| Address：Nanchang Changbei International Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Departures Hall | Min Qty：1 | |
| Size：4米(L）×14米(W） | Min Period：year |
As one of the areas where passengers spend the longest average time of 5–10 minutes and where attention is most focused before entering the quarantine zone, the departure hall lightboxes have communication features of mandatory viewing, frequent exposure, and deep memorability. With concentrated attention and slow movement, passengers are highly sensitive to images in front of and above them. The advertising effective exposure rate is close to 100%, achieving truly comprehensive coverage.
Terminal 2 of Nanchang Changbei Airport is the core terminal, designed for an annual passenger throughput of 20 million, handling the main domestic routes in the surrounding area. The domestic departure hall lightboxes focus on passengers’ first key route when entering the terminal → check-in → security check. They are media that passengers are forcibly exposed to and actively pay attention to at the start of their journey, offering both brand image building and situational marketing conversion value.
Surrounding the check-in islands and the pre-security area, these form unavoidable touchpoints throughout the entire passenger departure process → entrance → check-in → waiting → security check. This ensures coverage of all domestic departing passengers without missing any traffic. Passengers stay an average of 5–15 minutes in the check-in area and 3–8 minutes in the waiting area, creating dual engagement through forced pauses and active viewing. Passenger attention is more focused on advertising content, and information transmission efficiency is increased by 30% compared to open-area media.
Lightboxes achieve 100% coverage of all domestic departing passengers, with mandatory exposure in key stay scenarios at both check-in and security waiting areas, featuring large-sized, high-definition, backlit displays with low visual interference, precisely targeting the premium 'three-high' passenger segments. Exclusively operated compliantly by Capital Airport Media, the full-chain combined marketing offers five core advantages, making it a rare media asset for high-end brand image building and real-time conversion in travel scenarios.
With the four core strengths of dual key scenario stay benefits, large-sized high-definition low-interference visuals, precise targeting of the 'three-high' passenger segments, and compliant operation by Capital Media, it becomes a rare media within the Jiangxi aviation hub that simultaneously supports brand image building and real-time scenario conversion
The domestic flight core support area of Nanchang Changbei International Airport domestic departures hall is the essential hub for all domestic passengers to complete check-in, security, and waiting procedures. Lightbox media precisely positions key points along passenger traffic flows to achieve full-process passenger reach, while also covering accompanying family and friends, providing high exposure, long dwell time, and strong memorability.
With the five core advantages of full-process mandatory reach, high-value passenger segments, high-definition visual impact, stable operational assurance, and integrable deployment, lightboxes have become one of the preferred media choices for high-end brand communication in Jiangxi, enabling precise targeting of premium customers.
